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Social
MediaTools for Citizen Interaction
Reach for the GoldNCARD 2011Boone, NC
September 13,2011
Terry Bledsoe, Chief Information Officer, Catawba County
MediaSocial HTTP://TINYURL.COM/3ZM6KZK
http://www.catawbacountync.gov/technology/_doc/other/ROD%20Conference%20Sept%202011.ppt.
Presentation Available At:
?MediaWhat
is Social
Web2.0Openness
CollaborationCommunityTrust
?MediaWhy Social
New DevicesChange Expectations
Meet
Gavin“Life is a Stage… Perform”
“Leading, Inspiring, & Motivating Young People across Our Nation!”
How do we reach age 18 to 44?
SocialMediaMatures
Maybe its not so bad. How can I use it?
What good is that?
Oh no! How can I control it?
FOAF
Social Networks create the Friend-of-a friend (FOAF) trust model
Socialthe
communication medium of
choiceInfo-Tech Research Group
Social networking is now
more popularthan e-mail*
Global time spent on social media is up
82%over last year*
Last year, Tweets grew
1400%Facebook’s greatest
growth has come from people aged
35-49*
*Source: Nielson Online
Every minute,
24 hoursof video is uploaded
to YouTube
LinkedIn has users on
every continentMedia
460,000 new accounts per day
a billion tweets every week
tweets per day 140 million
faster than two new members per second.
operates the world’s largest professional network on the Internet
more than 120 million members in over 200 countries and territories
more than half of LinkedIn members are currently located outside of the United States
there were nearly two billion people searches on LinkedIn in 2010.
Americans spend more time on Facebook than any other site
3.5 Million Downloads, 550 Million Flips Per Month
Who
Info-Tech Research Group
31%
50%
50%
53%
54%
55%
65%
78%
100%
69%
50%
50%
47%
46%
45%
35%
22%
0% 20% 40% 60% 80% 100%
Primary Industry
Manufacturing
Wholesale/Retail
Healthcare
Trans/Utilities/Comms
Financial Services
Business Services
Government
Education
Implemented Not Implemented
In the old world, I just did a survey. In the new world, I'm listening to every water cooler conversation out there. - Jim Sterne, Target Marketing Inc.“ ”
N=134
Is Using Social
Media?
• Have a reason to use social media• Try to create interesting and valuable content• Be honest and respectful in online postings• Think before posting/ think before replying
Successful
Think Before You Tweet!
Social Media
?How
Are You
Social
Social NetworksEmpower the People
BLOGS
#Hashtags
Social NetworksTools for Citizen Interaction
YesBUTwhat you doing?
Social
MediaTools for Citizen Interaction
Reach for the GoldNCARD 2011Boone, NC
September 13,2011
Terry Bledsoe, Chief Information Officer, Catawba County
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