Nave ppt march 2012

Are you getting the

ratings you deserve?ratings you deserve?Nave, decoding, logging and alerting

Andrew Sachs

VP. Product Management

Jennifer Knutel

Sr. Dir of Marketing

How to Participate Today

1. Open and close your Panel

2. Submit text questions

1.

2. Submit text questions

• Q&A addressed at the end of today’s session

• Everyone will receive an email within 48 hours with a link to view a recorded version of today’s session

2.

• What is NAVE?

• What can affect NAVE recognition?

– Origination

– Distribution

Agenda

– Distribution

• Where to monitor for NAVE

• Volicon NAVE solutions

• Q&A

What is Nave?

» System to enable monitoring of station or network programming to

enable collection of Nave Ratings data

WXYZAggregated

RatingsHomes

NAVE

STATION

4

» Nave codes are sent periodically in audio track

� Not all the time, statistical – need non-quiet audio tracks

� Can be ‘stomped on’ by audio processing – Cable operator

Nave

A/P meters

STATION

SIDs

Network

SIDS

What is Nave?

» It is not a people meter

» NAVE Active/Passive (A/P) Meters

� DTV and DVR friendly

5

� DTV and DVR friendly

� Measures consumption, not tuning

» Measures Network and Distribution

� SID (Source Identification Code) watermarks

� Program Content (Network) SID ABC, NBC(

� Final Distributor (Station) SID WABC, KTVU,..

» SIDs are audio watermarks

� Not detectable by consumer

� Second resolution

What is Nave?

SIDs inserted when

audio is loud enough

» Neilsen Audio Video Encoders (NAVE)

� Performs SID insertion

� Present in Network and Station

» Station Equipment configuration

� Enabled

� Configured with correct codes

� Inserted frequently enough

What can affect NAVE?

� Inserted frequently enough

� Repurposed content not passing both SIDs

» Cable/IPTV/Satellite audio processing

� Processing causes reduced recognition

Where to Monitor NAVE?

• Verify Origination and Pay-TV feed

– Easy add-on to Pay-TV QA feed

Network

Cable

Satellite

IPTV

Broadcaster

ASI/SDI/

8VSB

QAM (Cable) or

Analog (IPTV/Sat)

• NAVE SID Decode Software Module

– SW Upgrade to existing Observer, Observer TS

• Includes

– SID decode, display, export

Observer Nave Monitoring

– Customizable SNMP/email alarms alarms on:

• Correct timestamps

• Min frequency

• Allowable codes

• 70% Majority on proper codes9

Observer Loggers with NAVE

• Software module available on

– Observer, Observer TS, RPM

• Observer family of products are loggers at the core

– Records audio, video & loudness measurements continuouslycontinuously

– 3 to 365 days of storage

• Logger + measurement is very powerful

– Speeds troubleshooting, unambiguous affidavit

– Eliminates Network � Station � MVPD back and forth

Loudness logging is not a sea of numbers. It means

recording the audio, video,

and the measurements.

Q&A

Please contact us for

additional product information

Andrew Sachs

VP. Product Management

andrew@volicon.com

Jennifer Knutel

Sr. Dir of Marketing

jennifer@volicon.com

For more information please

contact us (info@volicon.com)

and come see us at

NAB Booth SU5715

+1 781 221 7400

Andrew Sachs

VP. Product Management

andrew@volicon.com

Jennifer Knutel

Sr. Dir of Marketing

jennifer@volicon.com