Nature.com on iOS

nature.com on iOS devices

Photo by Sol Goldberg

Who are you?

nature.comitunes.com/apps/naturecom

Screenshots from Martin Fenner

Mobile subsWe sell a mobile-only subscription through the app.

They’re lower cost than a full sub - ~ $79 for a year’s worth of Nature, or $9.99 a month.

We’re experimenting with the price point.

Uptake has been better than expected – but it’s not a significant revenue generator.

Marketing the app

• If you’re not in the top 100, the App Store doesn’t really help discoverability

• Apple don’t give you conversion rates

tablets ≠ mobiles

What’s next?

Time’s Up!

About your speaker:Name: Euan Adie

Company: NPG

Email: e.adie@nature.com

Social Media:

stew @ twitter

www.ghastlyfop.com

Technology