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In this webinar for NAR (National Association of Realtors) Realtor Magazine I discuss the use, functionality and setup of using an iPad, Tablet and the Mobile Web for business. Where this is focused on Real Estate ALL businesses trying to incorporate this type of mobile technology will see how this can be setup and incorporated into their day to day business.
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Realtor Magazine Tablet use for Real Estate
by Matt DollingerV.P of Strategic Development
@propertiesmattdollinger@atproperties
www.atproperties.com
Apps VS. the Mobile Web
Are the days of the app numbered?
Aumnia
The Kings of the Mobile Web
App Mobile Web
• Consumers have different browsing behaviors on a PC vs. a mobile device
• Simplified usage for the consumer
• Targeted “needs” based functionality
• Little or no dedicated “ad space” especially for paid applications
• Less graphics – More front and center functionality
• Integration of GPS functionality• “What do you want to do” focus
App Design Benefits
• Requires download• Hinders branding opportunity
based on URL/website• No SEO benefit • No easy way to share with
others Platform dependent, so need to build for each platform separately
• Cost for cross-platform deployment much more expensive
• Maintenance updates require re-releases into app
App Design Downfalls
Gadgets you need to buy.
Setting up your iPad for Business
Cloud Sync of Files
16 – 64 GB 16 – 64 GB 100’s GB
Unlimited Space
How can I sync my files?
Dropbox App
• Platforms– PC, Mac, iPad, iPhone, Android and Blackberry
• Usage– Sync, store and share files from your PC to cloud and
access from any mobile device.• Stand out Point– Multiple platforms, ease of use, Selective Sync
• Realtor® Use– File Access, Disclosures, Neighborhood info.
16 – 64 GB 16 – 64 GB 100’s GB
Select ALL or only SOME of your files
to sync with DropBox
Whatever files selected can be
accessed on linked devices.
Evernote App
• Platforms– PC, Mac, iPad, iPhone, Android and Blackberry
• Usage– Clip, sync, store and share notes and web pages from
your PC to cloud and access from any mobile device.• Stand out Point– Multiple platforms, web “clipper”, email sync
• Realtor® Use– Market Updates, Disclosures, Neighborhood info.
Quickoffice App
• Platforms– ipad, iphone, Android, Blackberry
• Usage– View and edit Microsoft office files – sync with programs
like Google Docs & Dropbox.• Stand out Point– Integration with Dropbox (etc.) and edit files
• Realtor® Use– Create, edit and append Microsoft office Documents.
Apple iWork Suite of Apps
• Platforms– iPad, Mac
• Usage– View and edit Microsoft office files and Apple Numbers,
Keynote and Pages docs – sync with iWork.• Stand out Point– Keynote is pretty cool, exports to Microsoft versions
• Realtor® Use– Create, edit and append office Documents.
Use it if you’re a diehard fanboy
* Does not support uploading to Dropbox or other “cloud” programs
other than iWork.com or iDisk
PrintCentral iPad App
PrintCentral App
• Platforms– iPad, iPhone
• Usage– Print all networked and local files from your iPad.
• Stand out Point– Prints to most WiFi printers – integrates with email,
local documents, and online doc storage.• Realtor® Use– Most aren’t 100% wireless yet… Functional tablet.
Open Home Pro – iPad App
Open Home Pro App
• Platforms– iPad
• Usage– Sign in, data gathering and communication @ Open
House• Stand out Point– Interactive way to collect information and follow up.
• Realtor® Use– Assure sign in, collect contacts and follow up.
DotLoop (Mobile Web)
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Digital document and transaction management.
• Stand out Point– Online forms for the entire transaction process.
• Realtor® Use– Manage transaction paperwork and engage parties.
Dragon Dictation App
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Converts your voice into text with GREAT accuracy.
• Stand out Point– Accuracy is amazing and share feature is great.
• Realtor® Use– Showing feedback, client communication, notes.
Real Estate
Consumer and Agent Based Search
Trulia App
• Platforms– iPad, iPhone, Android
• Mobile Web version for Blackberry and others
• Usage– Consumer based real estate search tool
• Stand out Point– Heat maps, neighborhood boundaries
• Realtor® Use– Open house, clients, etc.
Zillow App
• Platforms– iPad, iPhone, Android, Windows and Blackberry
• Usage– Consumer based real estate search tool
• Stand out Point– Interface simple, more search criteria
• Realtor® Use– Open house, clients, etc.
Realtor.com App
• Platforms– iPad, Android, iPhone, Blackberry, Windows
• Usage– Consumer based real estate search tool
• Stand out Point– Draw search, feedback, notes, “Scout” feature
• Realtor® Use– Open house, clients, etc.
Your Local MLS
Check to see its mobile friendliness
Real Estate – Stats and Data
Agent Tools to BE the Market Expert
Altos Research (mobile web)
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Local market research reports, charts and more.
• Stand out Point– Mobile sign up, Facebook integration, auto reports.
• Realtor® Use– Sign up potential clients from mobile device, integrate
dynamic charts into website/blog/Facebook pages.
NAR RPR (mobile web)
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Real Estate Data dashboard and report generation.
• Stand out Point– Site can operate on mobile platforms as well (maps
change from Silverlight to Ajax)• Realtor® Use– Prospect, Study the market, etc. on all platforms.
Cloud CMA (mobile web)
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Social Media Dashboard to update all accounts
• Stand out Point– Update Facebook, Twitter, 4Square, Linkedin on multiple
devices.• Realtor® Use– Prospect, Study the market, etc. on one platform
Social
The ability to share information
Hootsuite App
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Social Media Dashboard to update all accounts
• Stand out Point– Update Facebook, Twitter, 4Square, Linkedin on multiple
devices.• Realtor® Use– Prospect, Study the market, etc. on one platform
Reeder App
• Platforms– iPad, iPhone, Mac coming soon
• Usage– Read your favorite RSS feeds in sharable format
• Stand out Point– Great interface, easy share to multiple site, read offline
after updating feeds.• Realtor® Use– Share information, stay informed.
Photoshop Express App
• Platforms– iPad, iPhone, and Android
• Usage– Simple Edits and cool enhancements of photos.
• Stand out Point– Simple to use editing, presets, some sharing/upload.
• Realtor® Use– Tweak those boring house pictures.
Flickr Studio App
• Platforms– iPad and iPhone
• Usage– Share and access your Flickr library.
• Stand out Point– Great browsing, batch uploading, geo tagging.
• Realtor® Use– Photo document your listings & neighborhood.
Local
Knowing your Neighborhood
Yelp App
• Platforms– iPad, iPhone, Android, PC, Mac, Blackberry, Windows
• Usage– Read your favorite RSS feeds in sharable format
• Stand out Point– Great interface, easy share to multiple site, read offline
after updating feeds.• Realtor® Use– Share information, stay informed.
Loopt App
• Platforms– iPad, iPhone, Android, Blackberry, Windows, PC, Mac
• Usage– See local events, places and check-ins of FB Friends
• Stand out Point– Geo Location based events and Facebook integration
• Realtor® Use– Share information, stay informed, local reviews
Google Earth App
• Platforms– iPad, iPhone, Android, Blackberry, PC, Mac
• Usage– Satellite images, mapping and local interest points.
• Stand out Point– Public transportation and “My Maps” overlay function
• Realtor® Use– Show neighborhood, streetview, public transportation
and ability to create specific area maps.
Technology
Because… well… you’re on a Tablet.
Wordpress Mobile App
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Draft blog posts, blog/site maintenance, etc.
• Stand out Point– Almost all functionality on mobile web version
• Realtor® Use– Quick and easy posts of local markets, areas and more.
Analytics HD App
• Platforms– iPad, iPhone
• Usage– Access your Google Analytics account via mobile.
• Stand out Point– Great reports, functionality and display via mobile.
• Realtor® Use– Track your visits, visitor information and more online.
Thank you
Slides available at:@mattdollinger
mattdollinger@atproperties.com
Reference
• Aumnia – www.Aumnia.com• Tech Savvy Agent – www.techsavvyagent.com/• iPad Biz Site – www.apple.com/ipad/business/• iPad Insight – www.ipadinsight.com
Tools for business
• Dropbox – www.Dropbox.com• Evernote – www.Evernote.com• QuickOffice Connect – www.Quickoffice.com• iWork – www.apple.com/iwork• PrintCentral – www.mobile.eurosmartz.com/• DotLoop – www.dotloop.com• DragonSpeak - www.nuancemobilelife.com/
Real Estate & Data Tools
• Trulia Mobile - www.trulia.com/mobile• Zillow Mobile – www.zillow.com/mobile• Realor.com - www.realtor.com/mobile/• Altos Research – www.altosresearch.com• NAR RPR – www.narrpr.com or
www.narrpr.mobi• Cloud CMA – www.CloudCMA.com• Open Home Pro – www.openhomepro.com
Mobile Tools and Apps
• Hootsuite – www.hootsuite.com/mobile• Reeder – www.reederapp.com• Photoshop – www.photoshop.com/products/mobile• Flickr Studio App – www.flickrstudioapp.com• Yelp – www.yelp.com/yelpmobile• Loopt Pulse – www.loopt.com• Google Earth - www.google.com/mobile/earth/• Google My Maps – www.maps.google.com • Wordpress – www.wordpress.org/extend/mobile/• Analytics HD – www.analyticsapp.com
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