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Print + Mobile: Understanding QR Codes
John Foley, Jr.
Print + Mobile: Understanding QR Codes
John Foley, Jr.
Copyright 2011. interlinkONE, Inc.
John Foley, Jr.John Foley, Jr.• Grow Socially, Inc –
Support Services• Online Marketing/Social
Media• Plan, Manage, Execute and
Measure
• interlinkONE – Software (SaaS)• Enterprise Marketing
Management Software• Plan, build, manage,
execute and measure all marketing activities
Happy Birthday 15 Years!
I love Mar(H)ketin
g!
Copyright 2011. interlinkONE, Inc.
The Bookhttp://www.newpathtoprofit.com
The Bookhttp://www.newpathtoprofit.com
• Strategies, Plans, Case Studies and More…
• A guide to help you become a Marketing Services …
Copyright 2011. interlinkONE, Inc.
Before I Begin …Before I Begin …Before I Begin …Before I Begin …
4
@johnfoleyjr
ON!
Copyright 2011. interlinkONE, Inc.
What’s on the AgendaWhat’s on the Agenda
• QR Codes – Why Should We Care?
• Creation and Design• Best Practices for
Implementation • Answers to Common Questions
Copyright 2011. interlinkONE, Inc.
QR Codes: QR Codes: Why Should Why Should We Care?We Care?
Copyright 2011. interlinkONE, Inc.
Results of USPS PromotionResults of USPS Promotion
• “Nearly one third of all Standard Mail in the past two months contained a QR code”
Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/
Copyright 2011. interlinkONE, Inc.
The Game-ChangerThe Game-Changer
Copyright 2011. interlinkONE, Inc.
July 2011 StatisticsJuly 2011 Statistics
58% of Americans between the ages of 25 and 34 now own a smartphone.
68% of smartphone owners access the internet/email on their handheld daily.
Source: Pew Internet research and American life Project
Copyright 2011. interlinkONE, Inc.
Knowledge is SpreadingKnowledge is Spreading
• “Almost half of all smartphones have downloaded an app capable of scanning a QR code”
Source: InternetRetailer.com: http://ilnk.me/9c89
Copyright 2011. interlinkONE, Inc.
Meet the QR CodeMeet the QR Code
42967089
Copyright 2011. interlinkONE, Inc.
Year of Birth = 1994Year of Birth = 1994
Term - QR code is a Registered Trademark - Denso Wave, Incorporated.
Copyright 2011. interlinkONE, Inc.
QR = “Quick Response”QR = “Quick Response”
Copyright 2011. interlinkONE, Inc.
Applications for ScanningApplications for Scanning
Copyright 2011. interlinkONE, Inc.
Solution in ActionSolution in ActionSolution in ActionSolution in Action
Copyright 2011. interlinkONE, Inc.
Solution in ActionSolution in ActionSolution in ActionSolution in Action
Copyright 2011. interlinkONE, Inc.
QR Codes: QR Codes: Creation & Creation & DesignDesign
Copyright 2011. interlinkONE, Inc.
Creation OptionsCreation Options
Copyright 2011. interlinkONE, Inc.
What To Look for In a Creator
What To Look for In a Creator
• Can you change the URL?• Does the solution shorten the
URL?• Bulk-Upload Capability• Measurement and Tracking?
Copyright 2011. interlinkONE, Inc.
QReateAndTrack.comQReateAndTrack.com
Copyright 2011. interlinkONE, Inc.
QR Options Other than URLs
QR Options Other than URLs
Copyright 2011. interlinkONE, Inc.
Simple vs. ComplexSimple vs. Complex
Copyright 2011. interlinkONE, Inc.
Not Every Pixel is NeededNot Every Pixel is Needed
Copyright 2011. interlinkONE, Inc.
Insert A LogoInsert A Logo
http://ilnk.me/QRLogo
Copyright 2011. interlinkONE, Inc.
Color Choice OptionsColor Choice Options
• Contrast is key!• Test, test, test!
Copyright 2011. interlinkONE, Inc.
Use of Color, Logo, & Pattern
Use of Color, Logo, & Pattern
Tips on how to do this: http://ilnk.me/QRPattern
Copyright 2011. interlinkONE, Inc.
Important! Include Padding
Important! Include Padding
Copyright 2011. interlinkONE, Inc.
Super-Sizedfor Buildings& Billboards
Copyright 2011. interlinkONE, Inc.
Business Card SizeBusiness Card Size
Copyright 2011. interlinkONE, Inc.
Custom QR CodesCustom QR Codes
Copyright 2011. interlinkONE, Inc.
Best Practices Best Practices for for ImplementingImplementing
QR CodesQR Codes
Copyright 2011. interlinkONE, Inc.
Shorten the URL!Shorten the URL!
Copyright 2011. interlinkONE, Inc.
Provide Clear DirectionsProvide Clear Directions
Copyright 2011. interlinkONE, Inc.
Mobilize Your Content!Mobilize Your Content!
Copyright 2011. interlinkONE, Inc.
Mobile Needs…Mobile Needs…
Inquiry Forms
Social Integration
Easy to See & Click
Copyright 2011. interlinkONE, Inc.
Mobile NetworkingMobile Networking
Copyright 2011. interlinkONE, Inc.
Ask – Why Would You Scan?
Ask – Why Would You Scan?
• Provide Directions / Map• Click-to-Call or Click-to-SMS• To Easily Learn Important Details• To Opt-In for More Information
Copyright 2011. interlinkONE, Inc.
Track, Measure, TestTrack, Measure, Test
Copyright 2011. interlinkONE, Inc.
Track, Measure, TestTrack, Measure, Test
Copyright 2011. interlinkONE, Inc.
How Do I…How Do I…
Copyright 2011. interlinkONE, Inc.
Make MoneyMake Money• Custom QR Code
Design
• Mobile Website Creation
• Build their Database!
Copyright 2011. interlinkONE, Inc.
Make Money (cont.)Make Money (cont.)• Reporting
• Multi-Channel (i.e. PURL vs. QR vs. Email, etc.)
Copyright 2011. interlinkONE, Inc.
Create Personalized QR Codes
Create Personalized QR Codes
Copyright 2011. interlinkONE, Inc.
Bulk/PURLs QR Codes (cont.)
Bulk/PURLs QR Codes (cont.)
QReateAndTrack.com
Copyright 2011. interlinkONE, Inc.
How to Create a Mobile Website
How to Create a Mobile Website
• Custom Code• Third Party Services• Mobile Website Building
Applications
Copyright 2011. interlinkONE, Inc.
Mobile CMS: Product Features
What to look for?
Mobile CMS: Product Features
What to look for?Easily Build Mobile Websites
Color-Scheme Pickers
WYSIWYG Editor
Form Builder
Real-Time Reporting
http://iFlyMobi.com
Copyright 2011. interlinkONE, Inc.
Templates For Different Needs
Templates For Different Needs
Copyright 2011. interlinkONE, Inc.
Easy to Use Admin Features
Easy to Use Admin Features
Copyright 2011. interlinkONE, Inc.
Color Scheme/Picker Options
Color Scheme/Picker Options
Copyright 2011. interlinkONE, Inc.
Mobile FormsMobile Forms-For surveys, inquiries, lead generation, registrations, etc.
-Specify response routing information for each form
Copyright 2011. interlinkONE, Inc.
Don’t Forget FundamentalsDon’t Forget
Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience
Copyright 2011. interlinkONE, Inc.
Download QR Code Tool Kit
Download QR Code Tool Kit
TheQRToolKit.com
Copyright 2011. interlinkONE, Inc.
Contact MeContact Me
iFlyMobi.com
QR Code
Copyright 2011. interlinkONE, Inc.
Thank You!Thank You!
• Any questions?
Copyright 2011. interlinkONE, Inc.
How Can interlinkONE Help?How Can interlinkONE Help?
• QReateAndTrack.com
• iFlyMobi.com
• Call us with questions!978-694-9992
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