Myrl at MiniBar Italy

Francesco D’Orazio, Founder and CEO, Myrl, Metaverse Social Network

Developed by Extendi Media

Minibar Italy February15th 2008, Triennale, Milano

What is MYRL

Myrl is a social network for the Metaverse totally built around avatars

Myrl is a web-based community for multiple virtual worlds users

scenario

the market/investmentInvestment: 1 billion $ invested in Virtual Worlds in 2007, (Chris Sherman, Virtual Worlds Management data)

"Investors are not just venture capital firms, but also include major technology, media and entertainment companies"

Investors include Redpoint Ventures, Charles River Ventures, Intel, and Rustic Canyon Partners. Media companies are also making sizable investments, including Disney, CBS, Time Warner, and GE/NBC Universal's Peacock Equity Fund.

“33 Companies Raise $196.8 Million; Two Companies Acquired for $810 Million.”

Companies that received funding include Anshe Chung Studios, Areae, Conduit, Doppelganger, , Electric Sheep Company, Forterra, Gaia, HiPiHi, K2 Network, Millions of us, Multiverse, Trion World Network, Weblo, Whyville “Business models of the

companies raising capital vary, ranging from advertising and subscriptions to virtual item sales, to enterprise software licensing, hosting and services.”

who is investing

who’s got funding

their business models

the market/projectionsVirtual Worlds Growth: estimated growth projection in one year (Nic Mitham, KZero, 10 October 2007)

the market/forecasts

“80% of Active Internet Users Will Have A "Second Life" in the Virtual World by the End of 2011” (Gartner, April 2007)

”52% of internet users in most developed countries will use a

3D avatar at least once a week for any purpose other than

entertainment and gaming” by the end of 2016

(Metaverse Roadmap, 2007)

Walled-garden style virtual worlds

Virtual worlds/web Gap

VW information on the web is hard to find and not organized in a meaningful way

Mostly synchronous communication

Problems

More than 200 “isolated” worlds

and millions of “disconnected” users

Brings together multiple virtual worlds on the same platform and builds a cross-worlds community of users

So, here’s what Myrl does

1

So, here’s what Myrl does/2

Bridges the gap between virtual worlds and the web and integrate web2.0 tools into virtual worlds 2

Provides virtual worlds users with asyncronous and real-time communication tools

3

Provides users with social ranking tools to organize virtual worlds information in a meaningful way

Creates a web-based search engine for multiple

virtual worlds 3

So, here’s what Myrl does/3

4

social networking features for avatars and organizations from multiple virtual worlds;

Direct and automatic profiling of the avatar onto the web via light apps called “profilers” 1

2

How do we do that?

social ranking of user-generated information related to virtual worlds

multiple avatar profile integration and management4

3

thatʼs it

www.myrl.com

feed your karma,join Myrl