View
4.498
Download
1
Category
Preview:
DESCRIPTION
Needle CEO and founder, Morgan Lynch, has created a remote online customer sales chat platform that implements gamification to encourage remote workers to excel, using social influence to sell. He is an expert in using game mechanics in a non-game context to incentivize remote workers to achieve success by clearly defining benchmark performance goals – creating healthy competition as they compete for points toward free products and more. Needle’s system is proven to help brands boost their online sales and strengthen the online customer experience. During this session, Morgan explains how using gamification with his untraditional online sales support platform has improved productivity and performance, while driving millenial workers in unique and unprecedented ways.
Citation preview
Social Selling: Threading the Needle
I want to win
How you get experts in real-time
• Technology platform that makes access easy
• Have real work to do – consistently
• Intrinsic motivation – enabled by gamification
Logoworks – vintage gamification (2001)
• Sliding points scale• Variable pay based on
rank• Peer review• Project limiter
Designer community
Meet Jedrek
Jedrek says: "Just a few years of agency work can make you feel like you're going insane. Impossible deadlines, insufferable workloads, endless changes, pointless meeting after meeting, working projects all night just to find out the client had a change of heart. Logoworks is a breath of fresh air, it's none of these things. I can be creative, I can be conservative, I
can try new things, I can just do the kind of work I've always wanted to."
Username: jedrekLocation: Warsaw, PolandDate Started: 2/7/04Lifetime earnings: $78,430 (through 2007)
• First come, first serve basis
• Designers choose projects they work on
• Design and upload compositions
• Paid same day via PayPal on a tiered structure
Design portal - Gamification
Performance system based on points
Expert = 80-100 points
Mid = 50-79 points
Entry = <50 points
New concepts: expert =$40 mid =$30 entry =$20
Design portal – Ranking
Community ranks all work
Forced ranking 1-3(someone is best, someone is worst)
Possible +12, or -12 each project
Client win + 10 points
Design portal – Peer review
What we learned about gamification
• For creative work - Gamification isn’t a nice to have, it’s necessary
• Burnout is the enemy - You must limit ‘gametime’
• If something can be exploited, it will be
Intrinsic Motivation
Needle to date
Working:•Using points that have real value (product redemption)•Leaderboards (tie into scheduling)•Peer review (critique each others work)•Spontaneous rewards
Doesn’t work:•Using badges and peer recognition alone•Cash motivators•Not providing full visibility into game mechanics
The Endmorgan@needle.com
Recommended