Mobile VAS

Idea sharing session

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!!! Voice also changes its

bearer !!!

Circuit S

witch to

Packet Switc

h, meaning TCP/IP

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!!! Future of M

obile VAS lie

s on DATA !!!

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Blyk◦ Service description

AD funded mobile services for the youth. Subscribed users will get AD promo through SMS/MMS and after taking part in the active promo they will be rewarded by free calling minutes or free SMS. All parties involved (Company who are paying for the AD, the subscriber and also the telco operator) will be benefited by this service.

◦ Media http://about.blyk.com/

◦ Case study There are several successful case studies in different areas like Job service,

Consumer goods, Publisher, TV etc.

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In our context some area can be think off:◦ 1. Cineplex movie trailer advertisement◦ 2. Audio release◦ 3. Drama serials◦ 4. Fashion House◦ 5. Special Discount campaign◦ 6. Daily Events (Newspaper)◦ 7. Breaking news◦ 8. Location aware AD

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Push2Talk (PTT/PoC)service◦ Many Nokia handset is equipped with PTT client, but all there is no PTT

gateway server. If we can establish a gateway within Bangladesh then we can play key role in this service are which will boost data usage.

GupShup (group SMS)◦ Service description

http://www.smsgupshup.com/

Online Multiparty Game service Location based transport related services

◦ Long distance transport (Bus, Cargo etc.) Tracking SMS/WEB based ticketing Backloading

◦ Private Air liners SMS/WEB based ticketing Promotion & Campaign

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Bangla Mobile◦ RSS reader in bangla

There is already a client (J2ME, MIDP) that can show news and other infotainment in bangla in various handsets. Check www.opentechbd.com for details. Many other services like Stock data, Breaking news etc. can be incorporated.

Local MMS gateway◦ Currently there is no interworking for MMS

All local operators had launched MMS but interworking is not there. There is a demand of MMS internally, so if we can integrate with all the operators then they have a chance of interworking and we have a chance of capture all the data (MMS) users of these operators. It will help us build a rich subscriber base. The technology is very simple.

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ITU Broadband Statisticshttp://www.itu.int/osg/spu/newslog/SearchView.aspx?

q=ITU+Broadband+Statistics

Some presentations:◦ http://www.slideshare.net/mohitgundecha/mobile-vas-in-india/

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IM with Presence

Thank You

;-)