Mobile polls eng

Contents

1. Trends: “mobile only” population

2. Problems: technologies used by researchers

3. Solution

a) mobile polls: pro et contra

b) MOBIETY – tool for mobile polls

4. Market

600 000 000

850 000 000

1 300 000 000

1 618 000 000

1 734 000 000

2 342 000 000

4 100 000 000

N of owners worldwide

What’s going on?

People don’t use fix phone

• EU 27% • Portugal 48%

• Germany 11%

• Russia 20% (?)

• USA 20%

• Australia 15%

“Mobile only” population!

~30%

~60%

~80%

Russia

penetration rates in Russia, 2009

1,8

2,6

6,8

7,4

9,6

10,8

11,2

11,9

12,9

15,6

0 5 10 15 20

India

Brazil

China

Germany

France

Spain

Russia

Italy

United Kingdom

United States

% of mobile subscribers in the country

Mobile internet penetration, 2008

Researchers?

?

Guideline on research via mobile research

Using mobile phone technology to survey hard to reach people and markets

Uses mobile phone technology to perform market research and run marketing campaigns to capture real-time responses

Receive data from audiences on the go within minutes

Russia, Brazil, Saudi Arabia, China, Spain, Egypt, South Africa, Germany, Thailand, India, United Kingdom, Indonesia, Italy, United States.

Experience

1. Delivering SMS

2. Respondents privacy

3. Tariffs variety

4. Lots of gadgets

Challenges

1. Coverage

2. Immediacy

3. Cost saving

4. Comfort

5. Accuracy

6. Personalization

7. Access to geo-data

8. Multimedia

Advantages

Research market in Russia, 2009

$ 265,5 million

Market research

Social research

Top-20 research companies

Team

Testing alpha • interfaces • prototype

Partners

Roadmap

Done.

• Establishment survey

• Launch beta

• Panel recruitment

• Market invasion

In progress…

• Promoted as b2b tool

• Moscow, S.-Petersburg – direct contact with top

management

• Regions – professional communities & self-care

• Social buzz

• Twi, FB, LinkedIn…

• Speaking at key industry events

• Publication of provocative articles

Sales & marketing

• Panel improvement for

• 1mln+ cities

• small towns

• CIS

• Not only mobile web

• MMS

• applications

• 3G video

Aims. Plans.

Just do eat!

$ 265,5 million

Market research

Social research

www.mobiety.org

info@mobiety.org

@mobiety

Questions? =)

LinkedIn.com/ru/zarinmk

mihail.zarin@gmail.com

@zarin