Mobile Monday Brussels: SoLoMo - Porter Novelli

Social

The term social refers to a characteristic of living organisms. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.

Social

aware of it or not, does not matter

Social

Voluntary or involuntary,Does not matter either

Web 1.0 Web 2.0 Social Web

YOU are Social

YOU are a Social Object

10 billion

SoLoMo

We are Social objectsIn a connected

world

If you want to live in the water,make friends with the crocodiles…

Nigerian Proverb

Who?Where? What?Why?

ENGAGEMENT @ THE MOMENT OF INFLUENCE

Augmented reality

A type of virtual reality that combines real and imagined images in a real-time session.

One or two line Divider

The new Social

social connected

object

Social

The term social refers to a characteristic of living organisms. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.

interaction

Danny’s Law

Without social interaction

Your business is death

The power of social

EARNED VALUE

BUSINESS AREA

Marketing/PR E-Commerce Service/Support Innovation Customer Experience

Insights Social Marketing/ PR Insights

Social Sales Insights Social Support Insights Innovation Insights Integrated Customer Experiences

Social Engagement • Rapid Social Marketing Response

• Crisis Communications• Proactive WOM

• Rapid Social Sales Response

• Group Social Shopping

• Proximity influence/marketing

• Location-Based Marketing

Rapid Social Support Response

Crowd-sourced:• R&D• Branding• Advocacy

• Influencer Mktg./VIP Experiences

• Blogger Outreach

Sustained Social Engagement

Brand Communities Social Commerce Product Support Communities

InnovationCommunities

Loyalty Programs

ROI • Social Sentiment Monitoring

• Social Campaign Tracking• Crisis Resolution

Lead GenerationSocial CurrencyProduct Advocacy

Support Resolution NPDAdvocacy

InfluenceLoyaltyAdvocacy

Alice came to a fork in the road.“Which road do I take?” she asked.“Where do you want to go?” responded the Cheshire cat.“I don’t know,” Alice answered.“Then,” said the cat,” it doesn’t matter”

@dannydevriendt