Mobile Media Basic for Community Engagement

Mobile Media Basicsfor Community

EngagementApril 5, 2013

Amy Gahranwww.contentious.com

@agahran

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bit.ly/fundingmobile

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Amy Gahran

• @agahran (Twitter & Instagram)• amy@gahran.com• contentious.com• bit.ly/chicagomobilelinks

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Do you want to reach your

community?

They’re on their phones!

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Mobile is everywhere!

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Mobile is taking over

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“By 2015, more U.S. internet users will

access the Internet through mobile devices

than through PCs or other wireline devices.”

IDC, Nov. 2012 forecast

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2012: Smartphone tipping point

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The future is here.It just isn’t evenly distributed yet.

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Mobile digital divide: NIH 2010

• 62% of homeless youth own a cell phone.

• 40% have a working phone.

• 17% used their phone to call a case manager.

• 36% to call either a potential or current employer.

• 51% of youth connected with home-based peers on the phone.

• 41% connected to parents.

• That was 3 years ago!!!!!9

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Mobile: over 1/3 of alldigital media minutes

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September 2012, Pew Internet

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U.S. smartphone market

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U.S. tablet market share

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You don’t have time to treat mobile as an afterthought

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Dude, where’s my community?

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Take out your phones!

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Mobile is PERSONAL!

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Adopt a mobile mindset

DARE: Try using your smartphone and/or tablet for

EVERYTHING!

...for one week.(even just a day or two)

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Small tablets = Big deal

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Local Mobile Market Researchbit.ly/localmobilesurvey

• Short, easy to do: 8 questions

• Foundations or grantees could use

• Not demographics

• Devices, access behavior

• Actionable info: Which mobile channels to use first?

• 25-50 every 6-12 months

• Yes, mobile changes that fast22

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Where to start?

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Problem with native apps:

You can’t link into them!

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Links open in browser, even if

you have the app!

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Mobile-friendly website:Core of mobile strategy

Inbound links = Engagement!

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Mobile-friendly website

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Responsive web design

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Responsive site design

• ClearAirChallenge.com• BostonGlobe.com• Qz.com

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Consider text alerts!

• SMS text messaging is the most popular non-voice phone activity

• Works on any phone.

• Use sparingly. It’s not free, and people hate text spam.

• Use a reputable SMS vendor or service. Really: It’s not free!

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SMS interactivity tools

• Twilio.com: SMS & voice interactivity, customization. Huge developer community

• MobileCommons.com: Includes SMS and other tools. Comprehensive but very pricey, intended mainly for large orgs/projects

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Mobile-friendly e-mail

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Mobile social media

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Mobile Web app

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Native app: Voto Latino

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Use existing apps and services

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Future of mobile?

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You will be assimilated

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Questions for you:

• How comfortable are YOU with using mobile for media, services, connection?

• How about your grantees? Are they comfortable?

• How does your community use mobile?

• Where is your local mobile digital divide?

• What could you do next?

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