Mobile Apps Market Overview (Corporate)

Mobile App Market Overview

Demand for Mobile Apps developers will grow over next years

Android and iOS dominate operating system space

Key Trends

Android Market eclipsed iStore in mobile apps

By the end 2011 Tablet sales will increase 147%

Nokia Samsung LG Apple RIM HTC Motorola Sony Others

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

45.00

25.10

16.10

5.603,90

3,002.20 2.10 1.90

40.10

30.60

18.00

7.60

2.30 3.000.90 2.70 2.70

32.20

1Q11 Market Share (%) 1Q10 Market Share (%)

Worldwide mobile devices sales reached 428 million units worldwide, an in-crease of 19% from 1Q2010

Worldwide Mobile Device Sales

Worldwide mobile sales by OS

Android iOS

Symbian RIM

MicrosoftOthers

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

45.00

36.00

16.80

27.40

12.90

3.603.30

9.60

15.30

44.20

19.70

6.80

4.40

1Q11 Market Share (%)

1Q10 Market Share (%)

Android demonstrated three-fold growth and dominates the market with iOS

Mobile Device Input

60%

12%

12%

16%

TouchscreenKeypadQWERTYQWERTY + Touch

Touch screen devices represent 60% share in mobile device sales

Top Manufacturers ranked by Impressions

32.76%

15.58%11.71%

10.55%

9.83%

6.42% 1.71% 0.77% 0.26%

AppleSamsung HTCRIMMotorolaLGNokiaSony EricssonPalm

• Apple iPhone keeps #1 position• Android devices account for 16 of Top 20• HTC has 7 of TOP 20

Mobile Application Markets – by revenue

50.00%

39.00%

9.00%

2.00%

iOSAndroidRIMOthers (Symbian, WM)

Google Android market has eclipsed Apple Store in free mobile Apps

Top Mobilу Application Categories

1 Games

2 Mobile Social Networking

3 Music and Entertainment

4 Mail and Messaging

5 Weather

6 Sports

7 News

8 Business and Finance

9 Health and Fitness

10 Travel

Prepared by

Sergey Lesnikov

Levi9 Ukraine, ICT industry observer, IT outsourcing expert

In Association with