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Here is an awesome presentation on trends and best practices of mobile application industry
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Essential Android App Marketing ActivitiesBy Dheeraj Gopa
20
THE DREAM...
App Presence
ASO (App Store Optimization)
• Tittle / Description• App IconApp Website
On The Web
App Website
SEO Social Media
Social Power
Social Power
Social Power
• Forums• In-app integrations• Word of Mouth
Use Press Releases Consistently
Consider Email Marketing (Blogger Contact Program)
Advertisements
In App Ads
Use App Launch Sponsorship
Exchange Ad Space
Use Analytics for Your App
App Pricing
Android Pricing and Promotions
Develop a Pricing Strategy
Create Trial and Paid App Versions
Continuously Feature Improvements
Thank You
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