Mitra Micro, providing IT platform to boost micro insurance for people with low income in Indonesia

Energizing Micro Insurance Business

Jakarta, February 1st , 2012

Micro insurance IT Platform

Web application

Mobile application

Back end system

More than 78 Million people in Indonesia work in informal sector for their livelihood with no financial protection

Vision

To help provide insurance protection for people who work in informal sectors

1. Designed for people with low income2. Simple3. Low value4. Low coverage5. Pre underwritten

Micro Insurance Definition

How

Micro Insurance Suppliers;• Produce quality and relevant products• Training field agents

Micro Insurance IT Platform Provider• Providing end to end IT solution• Creating strategic partnership to boost

distribution channel

Sell to end customer

Purchase product, get better protection

How big is the market?

Based on Allianz and GTZ research, the potential market for micro insurance in Indonesia is 25 million - 35 micro insurance policy holders are expected by 2015.    

Mobile Application

With our mobile application, micro insurance products will be more accessible and sales can be done even at closer location to where potential customers live (e.g., their home).

In this application, field agents are enable to;1. Check detail information of the products2. Input customer data and review it3. Check commission4. Set the application

Our mobile application can be utilize to give additional income for many people by enabling them to; get details of micro insurance product information, selling the product and get commission. Mobile phone penetration is already reached 124 million users*, and we strongly believe this will help in distributing the products.

*(http://blog.nielsen.com/nielsenwire/global/mobile-phone-penetration-in-indonesia-triples-in-five-years/)

Business Model

1. We offer subscription model2. For distribution channel we will partner with;

Ruma.co.id and mig33.com3. Our revenue model will be coming from commision

based on premium sold to the market

Who

Hendra Suryakusuma, 2010 Cannes Advertising Festival Gold award winner , 2010 Spikes Gold Award winner. CMO of Elitery (PT Data Sinergitama Jaya) the first Tier 3 Data Center in Indonesia, strongly believe that people who work in informal sector has the right to protect their family better by having microinsurance products. http://id.linkedin.com/pub/hendra-suryakusuma/2a/243/308

David Piesse (Micro Insurance Adviser), Ambassador for Asia Pacific at International Insurance Society, micro insurance expert http://www.linkedin.com/pub/dir/David/Piesse

Kresna Adiprawira, CTO of www.inotechindo.com, a very experienced Network Engineer with tons of experience in implementing systems http://www.linkedin.com/profile/view?id=11843698&locale=en_US&trk=tyah

Who

Deden Bayu Sumandani, his deep knowledge and wide network in insurance industry both in Indonesia and the world are very crucial factor in the success of launching Mitra Micro in indonesia.

Guillermo Turk, owner of www.salixis.com his great technical knowledge has contributed in producing one of the most innovative core insurance system in the world called Pharos

Energizing Micro Insurance Business