Midterm questions Group 1

Marketing Concepts Review

ATENEO GRADUATE SCHOOL OF BUSINESS

Submitted by: Elainrose Faith Esberto

Date: June 04, 2012

http://ace-up.net

Question # 1: The following are ways to improve the quality of marketing intelligence except:

A. Train Sales force to scan for new developments

B. Motivate your competitors to share intelligence

C. Utilize customer advisory panelD. Utilize government data resourcesE. Collect Customer Feedback online

http://ace-up.net

http://ace-up.net

Concept # 1: Improving the quality of marketing intelligence (Ch. 3)

Train Sales force to scan for new developments

Motivate channel members to share intelligence

Network externally Utilize customer advisory panel Utilize government data resources Purchase Information Collect Customer Feedback online

http://ace-up.net

A. GeographicB. TechnicalC. BehavioralD. PsychographicE. Demographic

Question # 2: The following can be used as a basis in segmenting customer market except:

http://ace-up.net

http://ace-up.net

Concept # 2: 5 bases in segmenting the customer

market

http://ace-up.net

Public Blogs and Distributor feedback site

Your own company’s profile Industry Report Financial Statement Hired blogger’s site

Question # 3:Which of the following can be a source of Competitive Information

http://ace-up.net

http://ace-up.net

Customer Goods & Service Review ForumDistributor Feedback SiteCombination sites offering review & expert

opinionCustomer complaint sitesPublic Blogs

Concept # 3: SOURCES OF COMPETITIVE INFORMATION

http://ace-up.net

A. VariabilityB. IntangibleC. InseparabilityD. PerishabilityE. Dependability

Question # 4: The following are categories of Services except

http://ace-up.net

http://ace-up.net

Concept # 4: Categories of Service

http://ace-up.net

A. RestaurantB. Salon C. Baby Sitting ServiceD. SPAE. Computer Service Center

Question # 5: Which is an example of Hybrid Service Mix?

http://ace-up.net

http://ace-up.net

Concept# 5: Categories of Service Mix

http://ace-up.net

Question # 6: Which of the following statements are True?

A. Only statement 1 is trueB. Only statement 2 is trueC. Both statements are trueD. Both statement are false

Statement 1: Hiring good talent and investing on their training is one way

to improve quality control.Statement 2: Investing in good

technologies can improve quality control

http://ace-up.net

http://ace-up.net

Concept # 6: 3 steps in increasing Quality Control

http://ace-up.net

Question# 7: The 3 specific worries of a customer are the following except:

A. ReliabilityB. Out of Pocket CostC. DependabilityD. PricesE. None of the above

http://ace-up.net

http://ace-up.net

Concept # 7: 3 specific worries of a customer

MIDTERM QUESTIONS

Noel F. PaningbatanJune 4, 2012

http://ace-up.net

All are part of the 5m’s in advertising program development except:

A. MissionsB. MeasurementC. Mobility D. MessageE. Media

http://ace-up.net

Consider the 5 M’s when developing an advertising program

http://ace-up.net

Choose which one of these is one of the characteristics of services:

A. IntangibilityB. Irrationality C. Rationality D. VulnerabilityE. Willfully

http://ace-up.net

Characteristics of Services

http://ace-up.net

All are types of customer loyalty status except:

A. HardcoreB. Split Loyals C. Shifting Loyals D. SwitchersE. Shifters

http://ace-up.net

LOYALTY STATUS

Midterm questions

Daiki “Derek” ShimizuAteneo Graduate School of Business

June 4, 2012

http://ace-up.net

We can target markets below except

A. NichesB. SegmentsC. Local areasD. GroupsE. Individuals

http://ace-up.net

Four levels of Micromarketing

Segment Niche Local Individual

http://ace-up.net

We can target markets below except

A. NichesB. SegmentsC. Local areasD. GroupsE. Individuals

http://ace-up.net

The major segmentation variable for consumer markets is

A. DemographicB. PsychographicC. GeographicD. BehavioralE. All of the above

http://ace-up.net

Segmenting Consumer Markets are

1. Geographic 2.Demographic 3.Psychographic 4.Behavioral

Segmentation

http://ace-up.net

The major segmentation variable for consumer markets is

A. DemographicB. PsychographicC. GeographicD. BehavioralE. All of the above

http://ace-up.net

Market segments must rate on key criteria below except

A. CombinableB. AccessibleC. DifferentiableD. SubstantialE. Actionable

http://ace-up.net

Market segments must rate on five key criteria:

1. Measurable 2. Substantial 3. Accessible

4. Differentiable 5. Actionable

U V

http://ace-up.net

Market segments must rate on key criteria below except

A. CombinableB. AccessibleC. DifferentiableD. SubstantialE. Actionable

http://ace-up.net

Services have four distinctive characteristics except

A. PerishabilityB. IntangibilityC. VariabilityD. AccessibilityE. Inseparability

http://ace-up.net

Services have four distinctive characteristics

Intangibility Inseparability Variability Perishability

http://ace-up.net

Services have four distinctive characteristics except

A. PerishabilityB. IntangibilityC. VariabilityD. AccessibilityE. Inseparability

http://ace-up.net

We can find the determinants of service quality based on

A. AssuranceB. TangiblesC. EmpathyD. ReliabilityE. All of above

http://ace-up.net

•Reliability •Responsiveness •Assurance

•Empathy •Tangibles

Provide service as promised

Service promptly

Customers feel safe

Individual attention

Modern equipment

Determinants of Service Quality

http://ace-up.net

We can find the determinants of service quality based on

A. AssuranceB. TangiblesC. EmpathyD. ReliabilityE. All of above