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THINK BIG
THINK DIFFERENT
Roy Pasternak Data Platform & BI Lead
Microsoft Israel
How do I optimize
my fleet based on
weather and traffic
patterns?
What’s the
social sentiment
for my brand or
products
How to identify
a cyber attack ?
MANAGE ANY DATA, ANY SIZE, ANYWHERE
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SQL
NoSQL
No cleansing!
No ETL!
Analyze data where it lands!
RDBMS
Data Arrives
Derive a schema
Cleanse the data
Transform the data
Load the data
SQL Queries
1
2
3 4 5
6
Data Arrives
Application Program
1 2
NOSQL System
SQL VS. NoSQL
7
NOSQL What’s in the name...
NOT Only SQL
It’s about recognizing that for some problems other storage solutions
are better suited!
MANAGE ANY DATA, ANY SIZE, ANYWHERE
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MICROSOFT ENTERPRISE DATA WAREHOUSING
Software Appliances
)MPP(
Parallel Data Warehouse
PDW
Reference Architectures
)SMP(
Fast Track for
MANAGE ANY DATA, ANY SIZE, ANYWHERE
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Integration with
Microsoft System
Center
Simplified
management Enterprise-class security
Integration with
Windows Server®
Active Directory
Easy setup on-
premises and in
the cloud
Hadoop-based
service on Windows
Azure
Smart packaging of
Hadoop on Windows
SIMPLICITY & MANAGEABILITY OF WINDOWS FOR HADOOP
EXTEND YOUR DATA WAREHOUSE WITH HADOOP
Integration with
enterprise BI
solutions
Microsoft SQL Server
connector for Apache
Hadoop with SQOOP
Integration with Microsoft
Data Warehousing
SQL Server Parallel
Data Warehouse
connector for Apache
Hadoop with SQOOP
Deeper insights from structured
and unstructured data
MANAGE ANY DATA, ANY SIZE, ANYWHERE
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STREAMING DATA WITH STREAMINSIGHT
Complex Event Processing
with SteamInsight (On-
premise)
On-premises analysis of
streaming data in real time
Event Processing in the
Cloud with Windows Azure
SQL StreamInsight
Cloud designed analysis of
streaming data
StreamInsight SQL StreamInsight
CONNECT TO THE WORLD VIA WINDOWS AZURE MARKETPLACE
Mashing up of internal
and public data sets
Integration with third-
party data and
services
Sharing of data and
insights through
Windows Azure
Marketplace
Integration with
Windows Azure
Marketplace through
ODATA
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INSIGHTS ON ANY DATA, ALL USERS, WHEREVER THEY ARE
LEARN MORE
Microsoft Big Data Solution:
www.microsoft.com/bigdata
Windows Azure:
www.windowsazure.com/en-
us/home/scenarios/big-data
TRY NOW Preview of the Hadoop-
based service for Windows
Azure:
www.hadooponazure.com
Thank
You!
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista, and other product names are or may be registered trademarks and/or trademarks
in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this
presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft
cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Royp@microsoft.com
8520957-052
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