Micro-Documentaries - 4 Keys to Successful Video Distribution

Ben Henretig, Founder & Creative Director

The 4 Keys to Successful Video DistributionSXSW 2012

No distribution = No impact

Most videos fail.

communications

fundraising

events PR

presentationsemail

blogwebsite

donation pagesrecruiting

internal communication

s

best-place-to-work submissions

activism

community relations

pre-movie screeninggovernment relations

stewardshipconferences

acknowledgments social media

one-on-one

The Stanford FundIncreased donor participation by 23% Achieved 60% donor participation

Giving amount was double all-time record

fundraising

24,000 Views

575 Clicked “Make a Loan”1511 Clicked “Apply to be a Fellow”

recruiting

activism

2,000 letters of support150 top VC signatures 2,800+ tweets 44,000 views1,000+ video submissions

call for submissions

Maximizing the Impact of Your Videos

1. Optimize video hosting before distribution• Apply for non-profit status on YouTube.

• Include Call-to-Action at the end of your video for 5+ seconds.

• Optimize title, description, & tags, include action link.

2. Coordinate & deploy all of your owned media assets

• Choose a launch date.

• Plan internal launch event to leverage personal networks.

• Post to social channels (Blog, Twitter, Facebook, LinkedIn)

• Include in email newsletter / run targeted email campaign.

• Show at an existing event (or create a new one).

3. Deliver value to earn distribution.

• Create original content, not promos.

• Make it easy to share.

• Engage bloggers & top ambassadors.

4. Build paid distribution into your budget.• Start with

something. Even $1 a month.

• Run a YouTube promoted videos campaign.

• Include your video in a banner ad.

Thank you!

Follow me: @henretigFollow microdox: @microdox

Email ben@micro-documentaries.com Subject: “SXSW Distribution

Resources”for access to our online distribution

resources.