Mex jerome nadel ubiquitous and surfaced cloud connectivity

May 4

2011

Ubiquitous Cloud Connectivity Even when you’re not connected

Jerome Nadel EVP User Experience

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Data, data, data…

•  Growth in data traffic –  mobile data traffic grew 2.6-fold in 2010 (tripling for 3rd year in a row) –  2010 mobile data (237 petabytes per month) was 3X of global internet in 2000 (75

petabytes per month)

•  Smartphones, tablets, and laptops are data hungry –  smartphone usage doubled in 2010 –  13% of global handsets, 78% of mobile handset traffic (3.3 MB/month)

–  3 million connected tablets in 2010 (405 MB/month) –  94 million connected laptops in 2010 (1.7 GB/month)

•  Video is the big consumer of data –  50 percent of mobile traffic for the first time in 2011

•  Connection speeds improve –  Mobile network connection speeds doubled in 2010 –  Download at 101 kbps in 2009 to 215 kbps in 2010

•  Data usage is democratized –  top 1% of mobile data subscribers generate over 20% of mobile data (30% year prior)

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High-end devices can multiply traffic

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Laptops and smartphones lead traffic growth

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$500 billion in global revenue for mobile carriers in 2015

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the device is the service

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Social network Digital content Brands

Aggregation & CRM server Device, newsletter & shopping registration

eCom account registration Social network & news feeds aggregation

CRM and statistics OTA updates and mgt

mCommerce backend Clients’ mStore White-label 3rd party partners 3rd party branded

mShop / mServices aggregation eShopping Games & apps, eBooks, Audio book, MP3, Ticketing, Concierge, VOD (movies, TV shows)

Out-of-box registration Connection to social networks

Registration to retailer brand Customizable catalog of feeds

STREAM POST MEDIA SHOP

Media publishers Consumer electronics Book stores Banks eRetailers MNOs

Surface UX

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Open Android Surface Apps

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Aggregating and surfacing…

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Surface Apps – surfacing the cloud…

Return to Surface with device back

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Surface Apps – surfacing the cloud…

Return to Surface with device back

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Out-of-box registration •  Device registration •  Fnac Newsletters

Preloaded feeds • Selection of 60+ Fnac feeds (relevant with device) • Customization of MobiWire’s existing catalog of feeds per categories/languages

•  News •  People •  Sport •  …

SHOP

STREAM/POST SERVER

Device account admin. Connectors to social network platforms Content feeds catalog (news, video…) OTA updates and usage statistics…

STREAM

MOBILE WEB STORES

Fnac eBook store / backend Fnac.com store / backend Fnac Ticketing backend / backend Fnac MP3 store / backend - …

Fnac Online Shops EXISTING

•  fnac.com (WAP) •  Games on Gallery •  fnac.com •  ebook Store •  MP3 store •  VOD

Complementary Online Shops?

•  Fnac or MobiWire partners Evolves with Fnac mCommerce strategy

MUSIC

Tick & Live

MP3 store

eBook

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Books

Library S

tore

Library 3G

Currently reading: Winnie the Pooh (20/300)

My Collection (10 of 120)

Recommended for you

Show all

Show more

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Wifi

Wifi Offload

Synch w/Wifi

Stack through Wifi

Auto synch and stack

LTE/4g

WiFi Complementary Tablets & smartphones Megaspots 1000s of connections

WiFi offload smart coverage smart integration physical location use cases IP debate Synch w/WiFi selected files terminal & cloud push requires device memory

Stack through WiFi navigate pre-downloaded content synch/download packets web server embedded in handset content management required

Auto synch and stack smart synching timed download on WiFi user configurable requires user intervention

LTE/4G long term evolution improved bandwidth time to implement WiFi and offload are required

Technology and architecture

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Designing for a connected experience

•  Focus on service design o  Whole system – from device to cloud o  Think data and application architecture o  User centered, use case based design o  Keep the client rich

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Thank you

Jerome Nadel jerome.nadel@mobiwire.com