View
4.599
Download
0
Category
Preview:
DESCRIPTION
We typically use mental models when we’re starting to brainstorm a design, but why stop there? We can also use them to inform story mapping, content planning, and long-term governance of digital systems over time. This talk presents an alternative (or extension) to the traditional mental model by focusing on different aspects of the digital experience.
Citation preview
MENTAL MODELLING FOR CONTENT WORK
@danieleizans | #ConfabUK
DANIEL EIZANSCONFAB LONDON | 25.3.2013
Monday, March 25, 2013
http://www.flickr.com/photos/ryanprince1974/7417131586/
Let’s talk about patterns
@danieleizans | #ConfabUKhttp://www.flickr.com/photos/ryanprince1974/7417131586/
Monday, March 25, 2013
http://www.flickr.com/photos/taylar/3629890327/ @danieleizans | #ConfabUK
Let’s talk about patterns
Monday, March 25, 2013
For people, it gets tricky
@danieleizans | #ConfabUK
Monday, March 25, 2013
Fragmentation and distraction are the new reality
@danieleizans | #ConfabUK
Monday, March 25, 2013
Foundational workflows and patterns are failing us
@danieleizans | #ConfabUK
Monday, March 25, 2013
@danieleizans | #ConfabUK
Monday, March 25, 2013
These are problems we can solve
@danieleizans | #ConfabUK
Monday, March 25, 2013
http://www.rexfeatures.com/search/?kw=lego+italy&iso=GBR&lkw=lego&viah=Y&stk=N&sft=&search_action=# @danieleizans | #ConfabUK
Monday, March 25, 2013
We can find clarity in patterns
=
@danieleizans | #ConfabUK
Monday, March 25, 2013
We can model mental processes
@danieleizans | #ConfabUK
chat with a counsellor
EXPLORE OPTIONS
understand federal aid
am I eligible?
what are my financial impacts?
PLAN & IMMERSE OVERCOME FEAR TAKE ACTION
are there different kinds of federal
aid?
apply for aid
how do I apply?
what forms do I need?
what education do I need to apply?
what happens after I apply?
understand repayment
understand private aid
what are my financial impacts?
understand student aid
what is a grant?
what is a loan?
what is a scholarship?
can I apply for admittance
without aid?
what are the payment
schedules?
can i postpone repayment?
what happens if i miss a payment?
self assesment
what tests do I need to take?
repayment calculators
chat with a counsellor
account management
what colleges should I apply to?
how often do I have to apply for
aid?
identify with others
am I eligible?
how does private aid differ from
federal aid?
apply for financial aid/pin
what are my application
options?
how soon do I need to apply?
get answers
decision tree process
online application
aren't most students in their
20s?
can you go back to school and still be
a good parent?
will I still be able to work?
new student checklists
adult student testimonials
read/create forum topics
'getting started' materials
adult student testimonials
overview content
overview content contact forms
online application
connect to representative
plan examples
when do I start repaying?
how long will it take?
who has to pay if I die?
who has to pay if I die?
outreach services
testimonials and timelines
checklists and overview
create accountoverview content
Monday, March 25, 2013
The model vs. the map
@danieleizans | #ConfabUKDiagrams: Copyright Rosenfeld Media (CC BY-SA 2.0)
Monday, March 25, 2013
These are bad
@danieleizans | #ConfabUKhttp://commons.wikimedia.org/wiki/File:Spiral_aloe.jpg
Monday, March 25, 2013
These are bad
@danieleizans | #ConfabUKhttp://commons.wikimedia.org/wiki/File:Spiral_aloe.jpg
Information Architect (mental modelling)
Monday, March 25, 2013
These are bad
@danieleizans | #ConfabUKhttp://commons.wikimedia.org/wiki/File:Spiral_aloe.jpg
Content Mapping
Information Architect (mental modelling)
Monday, March 25, 2013
Start with contextual inquiry
@danieleizans | #ConfabUK
Interview(Influenced by Designer/Strategist)
Contextual Inquiry(Influenced by designer, user and strategist)
Observation(Influenced by end user)
Monday, March 25, 2013
Elements of context
@danieleizans | #ConfabUK
Monday, March 25, 2013
Elements of context
@danieleizans | #ConfabUK
BEHAVIOR
Monday, March 25, 2013
Elements of context
@danieleizans | #ConfabUK
BEHAVIOR SITUATION
Monday, March 25, 2013
Elements of context
@danieleizans | #ConfabUK
ENVIRONMENT
BEHAVIOR SITUATION
Monday, March 25, 2013
Personal-Behavioral context
@danieleizans | #ConfabUK
Emotional
Cognitive
PhysicalDOING
environmental factors, physical activity,
habits, disabilities, preferences, sensory stimuli
LEARNINGcognitive assumptions,
learning ability, education
FEELINGpsychological state, stress
level, desires, wants, needs
CONTEXT DRIVEN PERSONAS}
Monday, March 25, 2013
Personal-Situational context
@danieleizans | #ConfabUK
Situation
Need
NeedNeed
TaskTask
Task
Task
Task
Task
Task
Task
Monday, March 25, 2013
Situational-Behavioral context
@danieleizans | #ConfabUK
Emotional
Cognitive
Physical
Situation
Need
NeedNeed
TaskTask
Task
Task
Task
Task
Task
Task
CONTEXTUAL CONTENT STRATEGY
Monday, March 25, 2013
@danieleizans | #ConfabUK
Start with a hypothesis
OVERCOME FEAR(Via testimonial, Use Cases, Financial
Examples)
PLAN AND IMMERSE(Browse an expert, Understand Tools)
EXPLORE OPTIONS(Browse options and understand
qualifications
TAKE ACTION(Apply for pin, Download Forms,
Contact Advisor)
Monday, March 25, 2013
@danieleizans | #ConfabUK
Interview, inquire and understand
Monday, March 25, 2013
Create hierarchy. Create systems.
@danieleizans | #ConfabUK
chat with a counsellor
EXPLORE OPTIONS
understand federal aid
am I eligible?
what are my financial impacts?
PLAN & IMMERSE OVERCOME FEAR TAKE ACTION
are there different kinds of federal
aid?
apply for aid
how do I apply?
what forms do I need?
what education do I need to apply?
what happens after I apply?
understand repayment
understand private aid
what are my financial impacts?
understand student aid
what is a grant?
what is a loan?
what is a scholarship?
can I apply for admittance
without aid?
what are the payment
schedules?
can i postpone repayment?
what happens if i miss a payment?
self assesment
what tests do I need to take?
repayment calculators
chat with a counsellor
account management
what colleges should I apply to?
how often do I have to apply for
aid?
identify with others
am I eligible?
how does private aid differ from
federal aid?
apply for financial aid/pin
what are my application
options?
how soon do I need to apply?
get answers
decision tree process
online application
aren't most students in their
20s?
can you go back to school and still be
a good parent?
will I still be able to work?
new student checklists
adult student testimonials
read/create forum topics
'getting started' materials
adult student testimonials
overview content
overview content contact forms
online application
connect to representative
plan examples
when do I start repaying?
how long will it take?
who has to pay if I die?
who has to pay if I die?
outreach services
testimonials and timelines
checklists and overview
create accountoverview content
Monday, March 25, 2013
Focus on parts.
@danieleizans | #ConfabUK
Monday, March 25, 2013
Focus on parts.
@danieleizans | #ConfabUK
Content Need
Monday, March 25, 2013
Focus on parts.
@danieleizans | #ConfabUK
Content Need
Existing Content
Monday, March 25, 2013
We must look beyond the page.
@danieleizans | #ConfabUK
Monday, March 25, 2013
We must look beyond technology.
@danieleizans | #ConfabUK
Monday, March 25, 2013
We must look beyond the device.
@danieleizans | #ConfabUK
Monday, March 25, 2013
We must look beyond marketing.
@danieleizans | #ConfabUK
Monday, March 25, 2013
Prepare for new devices and contexts.
@danieleizans | #ConfabUK
Monday, March 25, 2013
A Call To ArmsDesign from the content out!
@danieleizans | #ConfabUK
Monday, March 25, 2013
Design for Portability
@danieleizans | #ConfabUK
Monday, March 25, 2013
Content is messy.• PURPOSE
What’s the content supposed to accomplish?
• MESSAGEWhat’s it saying? How is it saying it?
• RELATIONSHIPS & STRUCTUREWhat other content is conceptually connected?
• PRIORITIESHow important is it for the business? The user?
@danieleizans | #ConfabUK
Monday, March 25, 2013
1. Content types (inventory) 2. Content wireframes 3. Content structure (data model)4. CMS Plan 5. UX/Design 6. Prototype
Making sense of the mess
@danieleizans | #ConfabUK
Monday, March 25, 2013
1. Content Type / Persona2. Production Source / Author / Owner3. Original Intent (aka why was it made)4. Content Quality / Score5. Length / Word Count / Size6. Rights
Content Inventory
@danieleizans | #ConfabUK
Monday, March 25, 2013
Goal: Understand the whys
Content purpose
Content quality
Content reach
@danieleizans | #ConfabUK
Monday, March 25, 2013
1. Logo2. Navigation3. Headline4. Author5. Date6. Related Assets7. Related Badge8. Comments9. Related Articles10. Social Links
Content Wireframe
@danieleizans | #ConfabUK
Monday, March 25, 2013
1. Logo2. Navigation3. Headline4. Author5. Date6. Related Assets7. Related Badge8. Comments9. Related Articles10. Social Links
Content Wireframe1
2
34
5 6 7
8
9
10
@danieleizans | #ConfabUK
Monday, March 25, 2013
Goal: Understand Hierarchy and Relationships
Feature Article
City
Author BioBusiness
Blog Post
Landmark
Deal Event
Links to Related
Tagged by
Tagged by
Links to Related
Links to Related
Tagged by
Tagged by
Related to
Tagged by
Links to Related
Links to Related
From Sara Wachter-Boettcher“Building Bendable Content” @danieleizans | #ConfabUK
Monday, March 25, 2013
Focus on Structure
By focusing on parts instead of pages, data is portable and able to shift when needed or seen as a competitive advantage.
@danieleizans | #ConfabUK
Monday, March 25, 2013
Goal: Create relationships in data
Chunking data appropriately allows it to be nimble and purposed quickly.
@danieleizans | #ConfabUK
Monday, March 25, 2013
CMS and Data Modeling
What you see may be what you get, but what you get isnʼt good for content portability.
@danieleizans | #ConfabUK
Monday, March 25, 2013
CMS and Data ModelingFields are your friends. They create relationships in the data and allow for scalability and meaning.
@danieleizans | #ConfabUK
Monday, March 25, 2013
So this will be like wearing
handcuffs right?
@danieleizans | #ConfabUK
Monday, March 25, 2013
Models are like rails for each
new experience
@danieleizans | #ConfabUK
Monday, March 25, 2013
Hug it out. Get to work.
@danieleizans | #ConfabUK
Monday, March 25, 2013
Thanks.
> Me (danieleizans.com)
> Work (Team Detroit)
> Passion (Contents Magazine)
> Microthoughts (@danieleizans)
@danieleizans | #ConfabUK
Monday, March 25, 2013
Recommended