Media planning example praveen

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Presented By:Presented By:Group Members:Group Members:

Praveen Nera - 06

Venkatesh Pasan - 08

Jafar Shaikh - 14

Siddhi Kumar - 16

SOMANY TILES

DAILIES EDITIONREADER

-SHIPAD RATE

[RATEx800]CPM INSERTION

TOTAL COST

JUSTIFICATION

TIMES OF INDIA[ENG]

ALL OVER INDIA

7442 3870400 0.65 3 11611200

It has the largest circulation among all english language

newspaper in the world, trustworthy, high reach.

THE HINDU[ENG]

ALL OVER INDIA

2095 1840000 1.09 3 5520000Most trusted newspaper in

India.

HINDUSTAN TIMES[ENG]

ALL OVER INDIA

3692 3200000 1.08 3 9600000It has a wide reach in

northern India

MID-DAY[ENG]

MUMBAI 358 720000 2.51 3 2160000Advertisement &

entertainment tabloid popular in mumbai.

TOT. 1228891200

MAGAZINEMAGAZINE FREQUANCYFREQUANCY SIZESIZEREADER-READER-

SHIPSHIPAD AD

RATERATE CPMCPM INSERTIONINSERTIONTOTAL TOTAL COSTCOST JUSTIFICATIONJUSTIFICATION

INDIA INDIA TODAYTODAY[ENG][ENG] WEEKLYWEEKLY FULL FULL

PAGEPAGE16501650 900000900000 545.45545.45 66 54000005400000

leading newsmagazine in the leading newsmagazine in the

country.country.

NEW NEW WOMENWOMEN

[ENG][ENG]MONTHLYMONTHLY FULL FULL

PAGEPAGE8585 156250156250 1838.231838.23 33 375000375000

popular amongst women, popular amongst women, specific TA. specific TA.

BUSINESS BUSINESS INDIAINDIA[ENG][ENG]

FORTNIGHTLYFORTNIGHTLYBACK BACK SIDE SIDE

COVERCOVER189189

404000404000 2137.572137.57 66 24240002424000 No. 1 Business magazine.No. 1 Business magazine.

OUTLOOK OUTLOOK MONEYMONEY[ENG][ENG] FORTNIGHTLYFORTNIGHTLY

INSIDE INSIDE FRONT FRONT COVERCOVER

114114 280000280000 2456.142456.14 66 16800001680000

It gives complete It gives complete information about the information about the investment market.investment market.

OUTLOOK OUTLOOK PROFITPROFIT[ENG][ENG]

FORTNIGHTLYFORTNIGHTLY FULL FULL PAGEPAGE

3434 1500001500004411.764411.76 66 12000001200000

It is a package of market It is a package of market information & stock information & stock market, popular amongst market, popular amongst businessmen and stock businessmen and stock holders. and also our TAholders. and also our TA

TOT.TOT. 2727 1107900011079000

Days 1st Week 2nd Week 3rd Week 4th Week

Sunday Times of India - - -

Monday - - The Hindu -

Friday - - - Mid-Day

Saturday - Hindustan Times

- -

Days 1st Week 2nd Week 3rd Week 4th Week

Sunday Times of India - - -

Monday - - The Hindu -

Friday - - - Mid-Day

Saturday - Hindustan Times

- -

Days 1st Week 2nd Week 3rd Week 4th Week

Sunday Times of India - - -

Monday - - The Hindu -

Friday - - - Mid-Day

Saturday - Hindustan Times

- -

Day 1st Week 2nd Week 3rd Week 4th Week

Sunday New Women[1st] India Today - India Today

Monday Business India[1st ]

- Business India[16th]

-

Tuesday Outlook Money - Outlook Money -

Friday Outlook Profit - Outlook Profit -

Day 1st Week 2nd Week 3rd Week 4th Week

Sunday New Women[1st] India Today - India Today

Monday Business India[1st ]

- Business India[16th]

-

Tuesday Outlook Money - Outlook Money -

Friday Outlook Profit - Outlook Profit -

Day 1st Week 2nd Week 3rd Week 4th Week

Sunday New Women[1st] India Today - India Today

Monday Business India[1st ]

- Business India[16th]

-

Tuesday Outlook Money - Outlook Money -

Friday Outlook Profit - Outlook Profit -