Media pitch 1

STRIPPEDBy Talia Iceton

Brief“You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.”

How I intend to meet this brief

oNeeds to be tasteful, yet exciting enough to engage my young audience.

oArticles need to apply to both target age groups.

oNeeds to be formal.oArticles can’t be too niche.

My Aimso Alternative lifestyle magazine o Given away for free with the Northern

Echo o Encourage young people to stand up

for what they believe in o Encourage young people to be

interested in social issues o Encourage young people to want to

get involved in community life

Genre Research

Limited sell lines

Close image of face

Typewriter font branding

Very simple

Focus is more on image

Handwritten font – personal

Black and white image – enforces serious and emotional tone

Short paragraphs on each page – easier to read

Simple layout – more focus on the emotive meaning of the article rather than distractions from colour etc.

Written in 1st person – connects the audience

Influence for ‘Is it My Fault?’

Formal language – makes it more believable

Images of people in realistic, lively poses – window to the future self

Bright pastel colours used – connotes with happiness

Simple fonts used – easier to read

Serious tone when discussing the serious issues on confidence – makes it seem very important

Young adult models – relatable

Influence for confidence article

I have realised from this research that magazines are themed around what the article is about, if it’s about happiness, bright colours are used and vice versa. I am going to take this idea and apply it to my own magazine.

My audienceo Aged 17-21

o 60% female, 40% male

o Indie Scenesters, Creatives and Young Alts

o Socioeconmic groups C2, C1 & B

Secondary audience

I also have to consider the Northern Echo audience, who are: o Local oOlder, possibly just over middle agedo Interested in community oA mixture of genders oHave a caring attitude towards their readers

Audience Considerations

o Age – more likely to prefer bigger image to text ratio. However, I realised that this wouldn’t be problem with my audience after magazine research, but still decided on using a small number of columns.

o Socioeconmic group – although parents have

money, they may not. I had to consider pricing schemes and what I could charge for my magazine, leading me to distributing it for free.

o Looked at my audiences interests and decided on the articles I could write from there, e.g. equality and confidence issues.

PCC• I researched into the Press Complaints Commission so I would be

aware of the regulations I need to follow. • To make sure I don’t break any of the rules set by them regarding

harassment, accuracy, privacy, intrusion into grief/shock etc. I came up with 5 golden rules.

1. Make sure all information included is genuine & accurate 2. Make sure that I am writing sensitively when

discussing rape and sexual assault3. When researching articles, I must make sure I’m

not intrusive4. I must make sure that the locations I shoot in are

definitely accessible5. I must make sure that all the places I am visiting

for shoots, or interviews are safe.

Content research

I researched various areas for my articles to make sure they were all genuine and interesting:oInternet oFamily/friends opinions oBooks on the subject – e.g. Psychology

Mock ups“Although orange may be associated with happiness and other positive emotions, the juxtaposition between this and the dark subject matter works well”

“I think the design of the first mock up looks a bit "basic" and amateurish when compared to the second”

I think the first image is particularly striking and strong when linked with the content of the article and I think it is a particularly effective introductory image.

The language is appropriate. It keeps the a formal tone but does in a non-dictatorial way appropriate for the type of magazine that it is.

I created mock ups using all of my research and known considerations on InDesign.

“The majority of the language use is appropriate, however there are instances where the formality drops and the tone seems less serious”

“The interview is appropriate and works in the article because it is from a professional with a great knowledge of the subject. It helps legitimize the points made prior and afterward in the article.”

“I don't think the images show the subject well enough.”

I prefer the second font much more, as I believe it comes across as more sophisticated while not appearing as too 'old' for the target demographic

What I’m taking forwardFrom this feedback, I will be taking forward various things to make sure my ideas apply to my audience: o I will be using the 1st image, or an image

similar, that is serious and emotive o I will be keeping the same article, but will

tweak the grammaro I will be keeping the border from my 2nd

mock up o I will be keeping the handwritten font o I will also be keeping the 2 columns

• The word ‘stripped’ connotes with a form of ‘nakedness’,

showing that the magazine is simple and stripped back

from the mainstream.

• It will have 12 pages.

• It will have 5 advertisements

• The front cover with be 350g and the inside pages will be

150g.

• It will be free with the Northern Echo

• It will be alternative lifestyle

STRIPPED

BrandingI will brand my magazine through the use of the American Typewriter font, which is related to a newspaper theme and shows the audience that this is more serious It will mainly be black & white apart from the few splashes of colour in the confidence article. This will also brand my magazine.

Flat plans – Front Cover

Aims

o Dark o Intriguing image o Black background,

white text o Limited sell lines

Flat plans – Contents Page

Aimso Masthead with

magazine titleo Simple o Opposite of front

page – white background with black text

o Bright images

Flat Plans – DPS 1 Aims o Bright o Fun o Encourages

confidence and happiness

o 1st person narrative o Formal yet friendly

Flat plans - DPS 2Aims o Dark o Serious o 3rd person narrative o Formal

Flat Plans – DPS 3Newspaper theme 2nd person narrative Formal Humorous Black & white

Personnel Expenditure

Journalists; £300 Photogra-

phers; £340

Models; £110

Subeditors; £165

Re-searchers;

£130

Lighting assistants;

£220

Makeup assistants,

£220

Total - £1485

Equipment Expenditure

Studio space rental; £80

Lighting stu-dio kit; £110

Camera; £240

Indemnity Insurance;

£600

Travel; £30

Total - £1060

Total Expenditure

Personnel; £1,485

Equipment ; £1,060

Printing; £3,888

Total - £6433.40

Commercial Viabilityo Budget of £8400 after advertisingo Spent £6433.40 altogether

Advert type Rate

DPS £2000

Full page £1000

Quarter page £400

Inside front £2500

Back page £3000

Profit

£1475.95

Recap o I aimed to create a magazine that fit both

audiences, through interesting articles that were tasteful and not necessarily age specific.

o I wanted my magazine to be alternative lifestyle and I believe I’ve done this through choosing articles which wouldn’t be featured in a mainstream magazine

o I also wanted to encourage young people to stand up for what they believe in, again something I believe I’ve done through the opinionated articles.

ConclusionoI have decided to create an alternative lifestyle magazine which discusses the social issues that are going on in the world.

oThere is a gap in the market for these type of magazines so I believe that it will be successful.

Thankyou, any questions?