Measuring the Value of Social Media

Assets

Measuring the

Value of Social

@mayurhpatel

Knight Foundation

RWJF event #SM_RE

April 2013

Why is this exciting?

Source: http://www.kintera.org/TR.asp?ID=M7213676414233690837489365

Business Emails

Facebook

Google

Twitter

Source: Wired Magazine, April 16: http://www.wired.com/magazine/2013/04/bigdata/

Interaction?

Source:: http://www.effectivephilanthropy.org/assets/pdfs/CEP_Social%20Media%20Report.pdf

• Search Source: http://www.flickr.com/photos/huwt/4064552612/in/photostream

• Events

• Search

• Social Web

• Email

• Press Outreach

• Search • Events

• Network

Assets Channels

• Staff

• Content

It’s not icing

Source: http://www.wikihow.com/Image:Ice-a-Cake-Step-15.jpg

What we use

Slideshare: Hidden Gem

Knowing Your Community

What are our goals

What do we track?

Retweets/Mentions

FB Insights

Org v Content Object

Sharing a Few of Our Lessons

Bitly is Your Best Friend

The Truth Depends

Running Open Contests

Getting to know

each other…

Revealing the Connections

Behind Events

Getting to know

each other…

Hashtag Counts

Clickthroughs

Network

Source: http://thedailyviz.com/2012/06/19/visualizing-the-mit-knight-civic-media-conference/

Getting to know

each other…

Source: http://thedailyviz.com/2012/06/19/visualizing-the-mit-knight-civic-media-conference

Grantee Feedback

Example: Our Grantees

Getting to know

each other…

Knight Community Information Challenge