May's Spotlight on Social Video

SPOTLIGHT ON SOCIAL

VIDEO:

MAY 2013

ABOUT THE SOCIAL VIDEO CHART

• Ebuzzing Social scans social

platforms to retrieve monthly

metrics about videos published by

brands

• We produce this insight within 5

countries based on a proprietary

algorithm, which includes the

number of views, interactions on

Facebook mentions on Twitter,

and backlinks

• We extract from this database

general information to give a view

of the publishing activity by brand

and sector

• In May 2013, this represents 9,326

videos and 855 brands for the UK,

with videos of 1+ views analysed

SECTOR

ANALYSIS

Source: Ebuzzing Social Video Chart, May 2013

21% OF THE TOTAL VIDEOS PUBLISHED WERE

FROM THE TECHNOLOGY SECTOR

Share of Number of Videos Published

TECHNOLOGY HAD 27% OF THE TOTAL SHARE OF

VIDEO VIEWS

Source: Ebuzzing Social Video Chart, May 2013

Share of Video Views

31% OF FACEBOOK INTERACTIONS WERE FROM

TECHNOLOGY BRANDS

Share of Facebook Interactions

Source: Ebuzzing Social Video Chart, May 2013

THE AVERAGE INTERACTION RATE WAS 6%

ACROSS ALL SECTORS

Facebook Interaction Rate

Source: Ebuzzing Social Video Chart, May 2013

THE AVERAGE LENGTH OF VIDEOS PUBLISHED

WAS 4 MINUTES

Average Video Length (seconds)

Source: Ebuzzing Social Video Chart, May 2013

BRAND

ANALYSIS

3.7% OF THE TOTAL VIDEOS PUBLISHED WERE

FROM GOOGLE

Share of Number of Videos Published

Source: Ebuzzing Social Video Chart, May 2013

GOOGLE TOPS THE CHARTS FOR BRANDED VIDEO

VIEWS

Share of Total Views

Source: Ebuzzing Social Video Chart, May 2013

SAMSUNG HAVE 22% SHARE OF TOTAL FACEBOOK

INTERACTIONS

Share of Facebook Interactions

Source: Ebuzzing Social Video Chart, May 2013

WITH 10,662,425 VIEWS, SAMSUNG'S

'EVOLUTIONARY HUSBAND?' WAS THE LEADING

BRANDED VIDEO

RANK BRAND SECTOR TITLE VIEWS

1 Samsung technology Evolutionary Husband? 10,662,425

2 Time Warner media Man of Steel - Fate of Your Planet 8,957,723

3 Sony pictures entertainment White House Down 7,194,670

4 Sony technology PlayStation 4: See it First at E3 7,000,544

5 Old Spice health & beauty Old Spice | Baby 6,317,130

6 Microsoft technology Xbox One Unveil Video 5,609,271

7 Time Warner media Gravity 5,558,854

8 Time Warner media Pacific Rim 5,192,977

9 Time Warner media We’re the Millers 5,184,501

10 Blackberry technology Two Scoops BlackBerry 10 & Robert

Rodriguez 4,844,307

Source: Ebuzzing Social Video Chart, May 2013

Share of views = Total views by sector

or brand/Total views

Share of Facebook interactions =

Interactions on Facebook for a sector

or brand/Total interactions on

Facebook

Interaction rate = Interactions

on Facebook/Number of views

APPENDIX

THE GLOBAL EXPERTS IN SOCIAL

VIDEO ADVERTISING

FOR MORE INFO PLEASE CONTACT:

MARKETING@EBUZZING.COM