Maximal Mobile Reach

Jeremy Copp Dr Richard M MarshallCEO Founder and CTOjeremy.copp@rapid-mobile.com rmm@rapid-mobile.com+44 7876 567742 +44 7785 394458

Dr Richard M MarshallFounder and CTOrmm@rapid-mobile.com+44 7785 394458

Maximal Mobile Reach

Not all phones are created equal

But then, neither are all products

A product continuum may map to user demographics

But it may vary on the when, where and what of use

Who do you want to reach in the mobile continuum?

Who do you want to reach in the mobile continuum?

So how can you tell?

Ask us who we are andreward us for helping

you.

And how can you reach them?

SMS

Mobile Internet

Java ME Applications

Multi-media Applications

Multi-media Applications

• Brand reinforcement• Utility• Entertainment• Information• Interaction• Catalogues• Mapping• Store locations• Added value service channel• Vouchers• Loyalty programmes• Viral distribution

Both an advert and a vehicle for carrying adverts

WiFi or sideloading allowfor large amounts of data,

typically images and video.

Java ME Applications

• Brand reinforcement• Utility• Entertainment• Information• Interaction• Catalogues• Mapping• Store locations• Added value service channel• Vouchers• Loyalty programmes• Viral distribution

Both an advert and a vehicle for carrying adverts

More restricted bandwidth.Vast diversity of screens andinput – needs automation,

Eg our ThinkPhone Deliver.

Mobile Internet

• Customer interaction• Utility• Information• Catalogues• M-Commerce• Added value service channel• Vouchers• Loyalty programmes

A vehicle for carrying advertsand a call-to-action.

Conventional web designdoesn’t work – you a needmobile-specific approach.And you need technologyto handle device issues.

SMS

• Updates and Alerts• Offers• Utility• Information• Added value service channel• Vouchers – barcode and numeric• Loyalty programmes

From: ScrewfixStanley 24” Toolbox only £18.99at the trade counter today.

Conventional SMS doesn’t have much tracking. We’re

providing closure with measurable in-text ads with

Ad2Txt.

From: Western MercedesYour car is ready to collect.

From: DirectoryServiceDominos Pizza on 0131 337 2956

Click here for your voucher:www.adv.gd/9YH76

Seen the new C-series models?Book a test drive now atwww.adv.gd/71THA

Get free 1.5l of Irn Bru with allorders at Papa Johns – find out moreat www.adv.gd/AJYH8

A superb mechanism for engagingwith your customers at all levels;completely ubiquitous and a greatdriver to other mobile media.

SMS

Mobile Internet

Java ME Applications

Multi-media Applications

“Graceful degradation”

Offer the best solutionavailable to that customer.

Automatically.Don’t make them think!

Other interesting options

LocationMuch promised, but finallyworking when coupledwith mapping

ProximityWorks well for someapplications, not for others.

Conclusions and recommendations

• Pick the right forms of mobile for your business• Not all approaches work for all business• Use technology to optimise content delivery• Make it easy for your customers – it just works• Ensure you can measure the results• Include mobile as an element of an overall mix• Advertising and media• Customer service

• Experiment - keep what works• Ask your customers what they want• And give them a tangible reward!

Rapid Mobile Media Ltd93 George StreetEdinburgh EH2 3ES

www.rapid-mobile.com

+44 131 243 2502

mobilise@rapid-mobile.com

Rapid Mobile Media Ltd93 George StreetEdinburgh EH2 3ES

www.rapid-mobile.com

+44 131 243 2502

mobilise@rapid-mobile.com