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DISCLAIMER
This is research.We might not ship it – ever.This is the exploration of a small design lab at eBay –not a commercial product.Please be restrained in your blogging ;)
My background
• EPIC Design Lab at eBay
• 8 years at Microsoft
• Microsoft Research, Windows, Social,
Kodu, Xbox
• 7 years indie design studio
• 5 years at Apple (Newton, MacOS)
the
Marketplaces
1 BILLION page views per day
Over 100 million active users worldwide
12 million unique visitors daily
A global presence in 39 markets
$66 billion GMV (Sales Volume)
70% of Sales are Fixed Price
100MPAYPAL CUSTOMERS
$130BCUSTOMER SPEND
Up from $56B in 2010 (42% Increase YOY)
$3,380 processed every second
eBay: Learning from games
Given: game mechanics = engagement
But that’s not all:
- Game graphics changing UI expectations
- Design departments looking like game studios
Culture, process, tools, and technology
Merchants of all sizes struggling to keep up
Multi-channel
Globalcompetition
Pace ofinnovation
Demand Generation
Sole proprietors
Small and medium size businesses
Large merchants
Enable merchants to succeed in new commerce
eBay Inc: unifying commerce
Enable consumers to buy anything, anywhere, any how
EPIC• A “code-first” exploratory prototyping team
• Veterans from Microsoft, Apple, Yahoo
• Bleeding-edge UX techniques within the browser
• HTML5, CSS 3D, Web GL, Three.js
• Emerging input modalities: touch, gesture, nui, passive
• Ubiquitous commerce
• Instrumenting & effecting the physical environment
Putting it together- Multiple kiosks
- Bluetooth & wi-fi beacons
- Map retail inventory
- Mobile apps as game tokens
Wiring a Shopping CommunityNetworked sensors and displays in a physical environmentMultiple ways to interact
Kiosk, phone, webExperiences span multiple devices
i.e. use your phone to carry “gems” between kiosksRetailers participate in the ecosystem
Sponsoring experiencesProviding rewards (freebies, discounts) for players
Multiple levels of engagementCasual play, shopping-focused, long-running games
Surface 2- Large (40”) touch screen
- Horizontal (table) or vertically mounted
- 100 simultaneous touches
- C# or Javascript
- Ruggedized glass
Catch Me If You CanWhat is it?
• Simple game for noobs
• Leaves drift down from a bag
• Catch 2 matching halves
• Avoid blank leaves
• Save the best 4
• Timed
• Leaves morph into coupons
Questions:
- Transfer coupon via qr code?
- Transmit face to retailer as coupon?
Face Recognition- Identify age and gender of player
- Recognize repeat visits
- Customize display automatically
- Login / checkin instantly
Deal CentralWhat is it?
• Automatically recognizes as you approach
• Offers personalized freebies and deals
• Tell us what you like by clicking tiles
• Builds 3D map showing route to booty
• Opt-in to send 3D map to your phone
Questions
- Face recognition?
- Gait recognition?
- Bluetooth ID? MAC address?
Projective Touchscreen- Very rugged
- Walls or windows
- Large display areas
- Can even be on floor
- Sensitive to IR
Celebrity Look BookWhat is it?
• Near-life-size fashion photo spreads
• Choose your favorite magazines
• Choose your favorite celebs
• Find out about the elements of their outfits
• Remix into your own cool outfit
• Get package deals on your custom outfit
• Shopping planner shows you where to visit
Skeletal Tracking & Gait Recognition- PC Kinect SDK
- Identify users by pose & motion
- Most people can be recognized by howthey walk from 1000 feet away
- (we’d have to work closer)
- *nightime or indoors only
The Commerce LayerAll inventory, every store
Financial transactions phone-to-phone
Ask for anything, receive detailed steps:
“118 yards forward, store on your right”
“20% off if you buy w/in 30 mins”
No login required for most actions
Cell phone presence provides triggers & persistence
Tight security & privacy protection
Enter PIN on your own phone
The Gaming Layer• Three-of-a-kind, “snackable” casual games
• Attract attention to kiosk• Freebie payouts
• Card & casino games• Quests
• Visit multiple locations• Use phone to “tag” locations
• PVP• Opt-in combat via cellphone
• …and the apps: search, shop, messaging
What’s the status?- Building in the lab first
- Much learning around tech vs. sunshine
- Collaborating with UC Santa Cruz Game Design PhD program
- Short list of sites for pilot
- No guarantees – depends on experimentation
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