Masterclass Nieuwe Werken in de Society30

#SOCIETY30

RONALD VAN DEN HOFF

#SOCIETY30

6.000.000.000

ZOMBIE STRUGGLE

ZOMBIE BLOOPERS

DECADENTIE VAN DE PLUTOCRATIE- besluiteloos leiderschap- extreme belastingdruk- maatschappelijke

ongelijkwaardigheid- overmatige wet- en regelgeving- zelfgenoegzaamheid

Robert Adams, Decadent Societies

Before

1850

1850 -2020

After

2020

ERA OF INDUSTRIAL REVOLUTION

ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

ZOMBIE STRUGGLE

CLASH

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – KNOWMADSSELF EMPLOYED PROFESSIONAL

ZP1.0 2.0 3.0

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

GOVERNMENT

REGENTS

PROSUMER

PRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

SIMPLE, SMART, SHARING & SUSTAINABLE

DATAIS THE NEW OIL

DATA

N = 2,4 miljoen Twitteraars 500.000.000 tweets

DATA SHARING

DATA SHARING

DATA SHARING

DATA SHARING

Fitness and health trackingChemical body load countsPersonal genome sequencingLifeloggingMetabolic monitoringSelf experimentationBehavior monitoringLocation trackingSleep trackingMood and emotion trackingMedical self-diagnostics

VALUENETWORK&SHARING

SELFORGANIZATION &COLLABORATION

COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

SHARINGSELFORGANIZINGSOCIETY

SHARINGSELFORGANIZINGSOCIETY

SHARINGSELFORGANIZINGSOCIETY

SMARTSOLUTIONS&TEAM BUY

DIALOGUE&CO-CREATION

COLLABORATIVECONSUMPTION

TECHNOLOGY

TECHNOLOGY,

LEARNING &

KNOWLEDGE

SMARTSOLUTIONS&MOBILITY

SMARTSOLUTIONS

SMARTSOLUTIONS

SMARTSOLUTIONSPEERTOPEERLEARNING

VIRTUALPHYSICAL?

VIRTUAL

+

PHYSICAL

=

3RD SPACE

SMARTSOLUTIONS:VIRTUAL WORLDS

ALTERNATEREALITYGAMES

AUTHENTICITY

SMARTSOLUTIONSRETAIL

SEATS2MEET.COM

THE STORY:

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LONG SNOUT

HIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS

HIGH

PARETO 20-80 RULE

LONG TAIL

FA FA

THE M

ESH

TAICHI

“Authenticity, what consumers really want”, Pine & Gilmore, 2007

TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIES

EXTRACT

MAKE

DELIVER

STAGE

RENDER

CUSTOMIZATION

CUSTOMIZATION

CUSTOMIZATION

COMMODITIZATION

COMMODITIZATION

COMMODITIZATION

PROGRESSION OF ECONOMIC VALUE*

PRINCIPLE OFECONOMIC VALUECREATION:

SERENDIPITYLEADS TOTRANSFORMATION

SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

MIRRORVIRTUALITY

Kun je het werken noemen als je zo geniet,

zit ik daarom zo graag bij Seats2meet.

De lunch is een grote belevenis,

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Inspirerend, servicegericht, netwerken, dat alles onder 1 dak,

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@CarmenVriesema

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

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om de ervaring te versterken.

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VALUENETWORK&BUZZ

GOOGLE MAXSTRATEGY

S2M013

S2M030

S2M020

S2M070

FREEKNOWLEDGE&SOFTWARE

SMARTSOLUTIONS

MEET & WORK LONDON

SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

VV

M

VV

THE S2M MESHCONTENT CURATION

V

V

SEATS2MEET.COMBUSINESS MODEL

8

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

BUSINESSMODEL

SIMPLE,SMART, SHARING& SUSTAINABLE