Martin tobias techstars 90611

Martin TobiasFind something that pisses you off

TechStars Sept. 6, 2011

Why being pissed off mattersEveryone has an ideaCapital and teams are plentifulThere are many holes and hard timesPersonal passion makes the differenceTeam members can tell the difference.

In my experience anger is more sustainable than fancy.

What pissed me off enough

Lack of digital audio/video content = LoudeyeSpam = CloudmarkOil Addiction = Imperium RenewablesAdult bar = TwistLocal businesses getting on-line customers =

Tippr

LoudeyeProblem:

14.4 modem, sound/audio card separate$90/minute encoding cost at post productionAll content in legacy formats VHS, CD, Beta,

etc.No data standards, multi digital formatsConsumer mess.

Solution:Drop price of transcoding by 10x100X return for first investors, $2B valuation.

Email SpamProblem

92-98% of all email traffic spamFalse positivesEnterprise, heavy solutions, expensive

SolutionCrowd sourced spam ratingsFocus on technology to reduce false positivesDo in gateway.Cloudmark profitable, #1 carrier solution

Imperium RenewablesProblem

US is 27% of world oil demand with 3% of reservesNo plug compatible alternative for transportationUS is a junky vulnerable to price shocksPeak Oil realClimate, security, foreign policy, expense just

frostingSolution

Plug compatible liquid fuel alternativeTake commodity parts build new refinery design

1/3 cost

Where is the Peak? We passed it

8

% of WW GDP for oil

10

Carbon Emissions from Fossil Fuel Burning, 1751-2004

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

1751 1776 1801 1826 1851 1876 1901 1926 1951 1976 2001

Source: UN, BP, DOE, IEA

Mil

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11

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Impr Gray’s harbor

Imperium Additional thoughtsMake friendsBe dramatic in promotionBe thought leaderThink BIGContinue the passion personally

14

“…35 BG by 2017”

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…on both sides

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Imperium Hits Pimp My Ride on Earth Day

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Imperium Renewables In the News

Biodiesel in Indonesia

• $115K start up cost

• 1,500l/day coconut biodiesel plant.

•9,000Rp/l fully loaded production costs B100

• Diesel 13,000Rp/l delivered.

• diesel customer saves $, local economy keeps money on island.

Sumba Foundation and Tobias Foundation

Martin Tobias@martingtobiasmartin@tippr.com