Markov chains-Brand Switching- laptop brands in mauritius -

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A study of brand switching for laptops in Mauritius

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-MARKOV CHAINS- STUDY OF LAPTOP

BRANDSIN MAURITIUS

PRESENTED BY:

C.VELVINDRON – 111295/V.SEELOCHUN – 101391/J.DINASSING - 111007

1

Step 1 : Research

We had to find out Which brandsWERE

POPULARIN MAURITIUS

We ASKED AROUND…

AND FOUND OUT!

And the lucky winners were….

2

Step 2 : Conducting our

survey

OUR TOPIC IS : STUDY OF LAPTOP BRANDS IN “MAURITIUS”

BUT MAURITIUS IS HUGE!!!

POPULATION: 1,286,051 Source: World Bank

We needed to restrict ourselves!!

LAPTOP BRANDS IN “MAURITIUS”

50

University Students

From UTM

THUS, For our survey : WE SELECTED:

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Step 3 : Collecting data

We opted for an online survey system

AND WE SHARED THE SURVEY WITH OUR UTM FRIENDS

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Step 4 : Analysing the data

WE started to analyse the data from the survey…

We found out that

all those laptop brands were BEING used!

We had to SORT the data…

TO PRODUCE SOMETHING GREAT!

5

Step 5 : The Results

TOP 3 laptop brands USED

And if they had to switch from one brand to another?

42%

10%

32%

16%

Future Choice Of Laptop Brands

Dell Acer Toshiba

Other

What about THE FUTURE OF the brands?

Contrast betweenMarket share / PROGRESSION

And why do they switch?

35%

19%9%

10%

16%

11%

User Requirements

Performance Price

Size Cost of Maintenance

Battery Lifetime Additional Features

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Step 6 : Summary/Conclusion

1.Most Favourite Brand : Dell

2. Least Favourite Brand: Acer

3. TOP Reasons TO switch: - Performance - Cost - Battery lifetime

4. Rising brand: TOSHIBA

Thank you for your attention! Questions?

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