View
1.364
Download
3
Category
Tags:
Preview:
DESCRIPTION
The presentation was given at Frederick New Media and Technology Conference on February 24, 2011. #FredNMT3It provides a primer on what QR codes are and how they are being used and then moves on to discuss the basics of mobile coupons.
Citation preview
Beth Schillaci
Marketing to Smartphone Users
QR Codes
QR Codes
• Website Address• Text• vCard• SMS• Email• Facebook “Like”
QR Code Usage
48%
39%
14%
QR Code Readers
Barcode Scanner
BeeTagg
BeeTagg
Best Buy
Wegmans
ESET
Other Uses
• Foursquare Check-ins
• Mobile landing page• Videos• Website• Coupons
Mobile Coupons
Transactions
2010 - $5 million in mobile coupon transactions took place.
2013 - will increase to $2.37 billion
- according to Yankee Group
Usage Rates
In 2010:
• 4 % redeemed mobile coupons• 65% redeemed online or email coupons• 86% redeemed paper coupons
- according to Harris Interactive
Mobile Coupon Technologies
• Barcodes• SMS• Bluetooth• RFID• Email• Phone Apps• Location-based
Networks
Redemption Methods
• Show deal to cashier
• Enter specific code• Scan barcode• Loyalty card
Connect with BethWeb Site: www.villageworks.netBlog: www.marketingroadhouse.comTwitter: bethschillaciFacebook: www.facebook.com/villageworksEmail: beth@villageworks.netPhone: 240-529-3000
Recommended