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IBM PureApplication System is a cloud application platform that can dramatically accelerate time-to-value and automate deployment and lifecycle management for a broad range of applications. This session outlines the advantages gained and lessons learned from a recently deployment and integration of IBM PureApplication System in detail as well other used cases at customers from various industries so that others can benefit from the accomplishments of this project.
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PURE system deployment, example of executing strategy & first implementation
Mark Willemse, Senior Pure System Executive, IBM Europe
Mobile has vastly changed how individuals communicate, share and even live
Mobile is now ready to change how we run the enterprise and even how we work
The double revolution of Mobile and Analytics sparks the Individual Enterprise
Five building blocks underpin the Individual Enterprise
The Individual Enterprise begins when you activate your first App
Mobility is becoming a major business priority, with numerous applications across the enterprise
Mobility
Customer Management
Finance Management
Supply Chain
Marketing and Sales
Research & Development
Talent Management
Mobility impacts how organizations conduct business
Borderless
workforce
Instant Expensing
Mobile tracking
Context-driven interactions
Augmented reality Location based
marketingrate mobility solutions as a critical area for investment to get closer to customers
94%
Of CMOs
rank mobility apps as a critical part of their digital marketing plans
Executives plan to invest more in mobility
84%
Of CIOs
Systems of Engagement
Systems of Insight
Systems of Records
Insightful Enterprise
Intelligent organizationsAutomated processes
Empowered individuals
Individual Enterprise
Integrated ecosystemsInsight at the point of engagementContextual actions in the moment
Functional Enterprise
Efficient organizationsStreamlined processes
Focused individuals
Situational Enterprise
Networked organizationsDynamic processes
Responsive individuals
The double revolution of Mobile and Analytics sparks the Individual Enterprise
Tablets, Phones, and Wearable
Desktops and Laptops
Mainframes and Minis
An
alyt
ics
Mobile
4
The five building blocks of the of the Individual Enterprise
Insights
Orchestration
ResiliencyConnectivity
Security
5
Six key cloud attributes can be used to power business model innovation, which we’ve dubbed business enablers:
1. Cost flexibility2. Business scalability3. Market adaptability 4. Masked complexity5. Context-driven variability 6. Ecosystem connectivity.
Optimizers. Use cloud to incrementally enhance their customer value propositions while improving organizational efficiency.
Innovators. Utilize cloud to significantly extend customer value propositions, resulting in new revenue streams, transforming their rolewithin their industry or entering an adjacent market or industry space.
Disruptors. Invent radically different value propositions, generating new customer needs and capturing unique competitive advantage bycreating a new or disrupting an existing industry or market.
Cloud is already in use• Cloud business enablers are already driving
innovation across customer value propositions and company and industry value chains.
• Enterprises are applying cloud to generate additional revenue streams by enhancing, extending and inventing new customer value propositions.
• Cloud is being used to improve, transform and create new organization and industry value chains.
• Tangible shifts in who creates value, as well as how it is created, delivered and captured.
Traditional IT Model – Challenges:• Difficulty tracking resources• Labor intensive install and
configuration• Low resource utilization;
high maintenance costs• Longer application
development cycles, increased defect potential
Benefits:• Reduced hardware and
software costs through consolidation, increased utilization
• Improved data center space efficiency
• Improved continuity, reduced outages
• Improved provisioning through virtual servers and script-based deployment
Additional Benefits:• Self service infrastructure
deployment and on-demand infrastructure provisioning
• Automated resource usage tracking
• Reusable image library to deploy O/S
• Automated scaling capabilities
Additional Benefits:• Automated, policy-driven
(SLA-based) resource management and dynamic scaling capabilities
• Automated health management (isolation and recovery), tracking, and monitoring
• Standardized pattern-driven platform management
• Consistent, on-demand, pattern-driven workload provisioning (application, middleware, database) across dev/test and production
Infr
ast
ruct
ure
Dev
elo
pm
en
tIm
ple
me
nta
tion
Ope
ratio
ns
Infrastructure Mgmt Auto Provisioning
IaaS
20% -25%
25% -30%
Expert Integrated SystemsPureApplication System
30% -35%Virtualization
Life
cycl
e
Business and IT alignment as one of the change drivers
PureApplication System Benefit Areas
Business Operating
Efficiencies
Revenue
IT Cost Reduction
TCOROI
Reduced hardware and software costs through consolidation and optimization
Reduced data center operations and facilities costs through increased density
Reduced administration costs through automated management and monitoring
Reduced problem resolution time and cost through single point of contact
Reduced provisioning costs through pattern-driven on-demand deployment
Reduced application development costs, reduced cost of defects through faster test cycles, more consistent environments
Reduced migration costs through patterns, integrated software
Reduced impact of outages through intelligent health management capability
Caching capability minimizes slow response
Increased business productivity through fewer outages, application defects
Reduced call center costs
Increased revenue through fewer (planned, unplanned) outages and incidents, faster access to application functionality
Pattern Creation
Pattern Deploy
Application Deploy
Application Monitoring
SLA Management
Audit
Security
Backup / Recovery
Infrastructure Monitoring
Networking
Storage
System(s)
Separate PureApplication System setup from Workload Setup
Platform Setup (1 time preparation)• Network Design (Management, storage,
backup, workloads) • Cloud setup (groups, environments, IP, …)• Environments and segregation levels• Integration into the data center• Prepare templates to be applied for the
workload integration• Catalog Management
• Workload setup (every workload)• Role management• Pattern personalization
– Scripts / plug-ins– Fixes
• Environment preparation– IEM– Security– …
• Workload deployment• Workload management and operation
Implementation roadmap, using best practices and proven concepts the workshops deliver 6 tangible building blocks
Installation and set-up of PureApplication System in the client data center•Networking, Interfacing. LDAP•Monitoring, Security, Monitoring•Checkponts and operational readiness controls in the existing Infra / Eco system of customer
Determining and developing workloads to run on PureApplication System•CLOUD group configuration•Design is driving implementation and TCO/ROI•Cloud group design drives ownership, roles / responsibilities and people
Deployments and life cycle management of workloads•Running what for who ?•Which end-users ? How many ? Volumes/data ?•Patterns ! Which ones ?
Managing the PureApplication System: management and monitoring of PureApplication System
16
Determine and describe Organizational aspects of implementation of PURE to successfully ‘adopt and accellerate’ ROI drivers• Advising, guidance in setting up DEV/OPS organizational structure• Advising and constructing roles/responsibilities• Guidance on ‘change & transformation’ cultural drivers• Breaking trough behaviour patterns of people / customers of IBM
IBM Deployment & Consultancy Services team • Strenghtening partnerships internally across IBM worldwide• Excellent customer services to existing customers and fueling/advising for
marketing, Pre-Sales and Sales of IBM• Driving the footprint and strenghtening partnerships with customers according
to IBM values• Building and constructing training, knowledge, expertise and skills
Implementation roadmap, using best practices and proven concepts
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Flex System Enterprise
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161514138765
4321 1211109
1
S
Mgmt5
9
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30 3 2 3 4 36 3 8 40
29 3 1 3 3 35 3 7 39
18 20 2 2 24 2 6 28
17 19 2 1 23 2 5 27
54 5 6 58 60 6 2 64
53 5 5 57 59 6 1 63
42 4 4 46 4 8 50 52
41 4 3 45 4 7 49 51
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Mgmt5
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Flex System Manager
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x240
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Cloud Group UAT
Cloud Group Production
Cloud Group Shared (TEST/DEV)
Node D – Chassis 2
Node F – Chassis 1
A
F
C
B
E
D
Node B – Chassis 3
IP Group 3
IP Group 2
VLAN 3
Node E – Chassis 1
VLAN 2
Node C – Chassis 2
Node A – Chassis 3 IP Group 1
Env. profile: COGNOS_PRD
Env. profile: UNICA_PRD
Env. profile: DATASTAGE_PRD
Env. profile: COGNOS_UAT
Env. profile: UNICA_UAT
Env. profile: DATASTAGE_UAT
Env. profile: TST_Shared
Env. profile: DEV_Shared
3
2
1
VLAN 1
VLAN BU 1 IP Group 10
Workshop Output: Cloud Design (example)
The lifetime of systems change, and as a result the types and frequency of administrative actions you perform will change
• For example: WebSphere system administrators will have the option on working on more, smaller cells with shorter lifetimes instead of larger cells for a longer time
• Changes to application can now be localized
You'll need people who are good at abstraction to create standard images and patterns, and develop standard script packages and plugins
• Would need people to create and maintain patterns with the latest release, OS patches, images
Implementation requires new skill sets
Deep versus broad?
Can we embrace integrated solutions?
You're going to need more generalists and fewer specialists• IBM PureApplication System combines all parts of large virtualized system in one simple to use package that can be
handled mostly with generalists • Need specialists to debug and solve problems – improved efficiency with single integrated console
Your organization will become less compartmentalized and more integrated• Complexity inherent in building large IT environments has encouraged the specialization in IT organizations• With IBM PureApplication System and its pre-integrated and optimized patterns of expertise, fewer things can go
wrong – you will need smaller teams working more closely together on things like problem resolution
General principles: Change and impact
SystemAdmin
SystemSecurity
Audit
IntegrationBuilders
First Linesupport
PaaS Deployer
Workload Deployer
DevOpsSolutions
Develop. Testers
BusinessUsers
WorkloadSupport
3th LineSupport
2nd LineSupport
CatalogMgnt
PlatformGovernance
PatternBuilders
WorkloadIntegrators
Platform roles
Domains of improvement & transformation
PEOPLE
PROCESSTECHNOLOGY
TRANSFORMATION
• Zero touch deployment• Continuous delivery• Transparant/effective• Eliminating waste
• New DNA of workforce• Style, skills, competences• Engineers• Transitional leaders
• Technology enforcer of change
• Continuous delivery• Cloud enabled• Low costs/effective
CONTAINERS, CARRIERS and ENABLERS• Cloud group designs• TOM• SERVICE MODEL• END USER COMMUNITIES• BUSINESS VALUE CHAINS
Focus on your application, while Pure Application automates the application lifecycle to accelerate time to market, simplify IT and lower TCO
From: MANUAL
Roll Your Own
To: AUTOMATED
Time to Value, Simplicity & Lower TCO
OS
On-Prem Off-Prem
MANUAL• Provisioning• Monitoring• Maintenance• SW Scaling• HW Scaling
MANUAL• Provisioning• Monitoring• Maintenance• SW ScalingAUTOMATED• HW Scaling
PureApplication Service
PureApplication System
AUTOMATED• Provisioning• Monitoring• Maintenance• SW Scaling• HW Scaling
What’s required…What the business wants… What a pattern automates…
Patterns include:• Application topology• Pre-integrated across components• Pre-configured & tuned• Pre-configured monitoring & security• Pre-installed on an operating system • Lifecycle Management
• Expertise• Repeatability• Simplicity• Agility• Governance• Elasticity• Efficiency
Driving built-in expertise with IBM’s patterns of expertise
Pause
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