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What's the difference between a website and a digital branch? What's a digital branch manager do? This presentation discusses Topeka's emerging digital branch and the differences between a traditional library website and a digital branch model. Attendees will learn: - what a branch manager does in a digital setting - how to guide a library from the traditional model to a digital branch model - roles and work to be done in a digital branch.
Citation preview
Managing the digital branch
david lee king
topeka & shawnee county public library
davidleeking.com
real vs. digital?
a real branch has...
collectioncommunity
staffbuilding
a real branch has...
collectioncommunity
staffbuilding
a real branch has...
collectioncommunity
staffbuilding
a real branch has...
collectioncommunity
staffbuilding
a real branch has...
collection
staffbuilding
community
a digital branch has...
collectioncommunity
staffbuilding
? ?
??
?
building
a digital branch has...
staff
a digital branch has...
collection
a digital branch has...
community
a digital branch has...
ok, mr. smartypants.what's the difference between a website and a digital branch?
website:
no interaction
older model
no meetings
no staff
no collectionabout the library
it’s about the library...
it's not THE library
a digital branchis the actual library,
just online
real staff
http://flickr.com/photos/freedryk/2170438778/http://flickr.com/photos/osuvalleylibrary/523383761/
http://flickr.com/photos/olympiclibrarian/303827560/in/set-72157600282345979/
real collection
http://flickr.com/photos/lollyknit/2154242047/http://flickr.com/photos/chrisbrogan/2704762582/
real building
real community
partnerships!
tscpl.org!
Outposts!
http://flickr.com/photos/asoc/391275452/
roles to be done in a digital branch
Digital Branch Manager
Answers Tough Questions
Long Range Planner
Manager
Evangelist
Scans Horizon Executive Editor
Community Manager
- designer/developer- webmaster- PR/Marketing staff
need dedicated staff!
web team
content creators
- write content- video, photos- respond to comments- manage blogs & social networks- develop ideas for new content
http://blogs.forrester.com/groundswell/2007/04/forresters_new_.html
Customers!
How to turnyour library’s websiteinto a digital branch
buy-in and trust
- from the top- Have to “let it go”- 5 year planning...
buy-in and trust
- from the top- Have to “let it go”- 5 year planning...
- from staff- have to be on-board- have to prioritize it- work in a different way
IT does not run the library!
3 Steps to a Digital Branch
Planning
Communicating
Training
- what do you want to do?- lots & lots of meetings- plan the details- work in a different way
http://flickr.com/photos/noamg/457201933/
Step 1: Planning
Step 2: communication
- Paint the picture- the details again- translations
http://flickr.com/photos/moriza/2565606353/
Step 3: training
- different types- patron training, too
http://flickr.com/photos/ijames/112866961/
simple goal: what needs to
be in placeby opening day?
final thoughts
this is still new!
http://flickr.com/photos/bostworld/2152048164/
know your patrons
it’s the ACTUAL Library!
=
thank you!
davidleeking.com
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