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Making UX Agile:How to adapt UX to the Agile methodology
Avik Ganguli@TheUXDaily
14th September, 2016
Hi, I’m Avik!
Consultant Experience Designer and Business Analyst
- MDes. Communication Design- Certified Usability Analyst
About me
MELEWI
MELEWI
MELEWI
MELEWI
Making UX AgileAgenda
Rethinking the ROI of UX: from startups to large enterprises
Melewi Design Sprints: making UX Agile
Lessons for enterprise UX: what can we learn from startups?
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
UX is an opportunity cost for large enterprises
Startups believe in ‘failing fast’
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
Success criteria #1:Startups view Product-Market fit as being critical
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
Success criteria #2: Startups believe in hacking their way to success
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
Traditional UX is costly and time consuming to run business experiments
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
The value is clear to everyone, but the method is shrouded in mystery
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
Persuasion is critical to running a successful business
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
Provided you’ve got the right product!
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
#PivotingIsRiskier
~50% startups fail Within the 1st year
And by the 2nd year ~95% will fail
The #1 reason why startups fail: ‘No market need’
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
#PivotingIsCostlier
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
Building WRONG products is common in the Enterprise context too
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
The cost of building WRONG products is higher in the Enterprise context
Let’s save a pivot or two
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
Making UX AgileRethinking the ROI of UX: from startups to large enterprises
We need a much more flexible UX process
Making UX AgileMelewi Design Sprints: making UX Agile
Making UX AgileMelewi Design Sprints: making UX agile
We believe in building less and running experiments
Making UX AgileMelewi Design Sprints: making UX agile
01. Sprints are lean
02. Sprints are reactive to what the businesses needs
03. Sprints significantly reduce timelines
Making UX AgileMelewi Design Sprints
We believe we can set up almost any experiment in 4-6 sprints
0 1* 2 3 4 5 6
Business workshops, Sprint planning
Research, User Journey Mapping, Product Planning
Design, Unit Test
Design, Unit Test, Development
Design, Unit Test, Development
Backlog? Development
Backlog? DevelopmentLaunch
Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning
Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning
Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning
Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning
Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning
Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning
Making UX AgileMelewi Design Sprints
*Sometimes we are very impressed with clients who
know their users well
Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning
Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning
Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning
Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning
Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning
Making UX AgileMelewi Design Sprints
Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development
Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development
Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development
Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development
Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development
Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development
Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development
User-Centred Design for StartupsLessons for enterprise UX: what can we learn from startups?
Making UX AgileLessons for enterprise UX: what can we learn from startups?
Agile is an approach
Making UX AgileLessons for enterprise UX: what can we learn from startups?
Agile is diverse
Making UX AgileLessons for enterprise UX: what can we learn from startups?
The Google Design Sprint iterates the product in 5 days
Making UX AgileLessons for enterprise UX: what can we learn from startups?
01. Build less
Making UX AgileLessons for enterprise UX: what can we learn from startups?
01. Build less
02. Get VERY lean
Making UX AgileLessons for enterprise UX: what can we learn from startups?
01. Build less
02. Get VERY lean
03. Move fast
Making UX AgileLessons for enterprise UX: what can we learn from startups?
01. Build less
02. Get VERY lean
03. Move fast
04. Welcome change
Making UX AgileLessons for enterprise UX: what can we learn from startups?
01. Build less
02. Get VERY lean
03. Move fast
04. Welcome change
05. Iterate your process
Making UX AgileAgenda
Rethinking the ROI of UX: from startups to large enterprises
Melewi Design Sprints: making UX Agile
Lessons for enterprise UX: what can we learn from startups?
Making UX Agile
Thank You!
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