Making, sharing, caring – Schöner neuer Post-Post-Industrialismus?

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Vortrag bei "Work in Progress" 2013 Sharing Economy statt Turbokapitalismus, dritte industrielle Revolution statt Tertiarisierung: Vom MakerBot bis zur DIY-Drohne, vom Hacker Space bis zum Fab Lab verspricht die Kombination aus Personal Fabrication, Open Source und der Zusammenarbeit in Netzwerken und Communities eine schöne neue Welt der Produktion, in der jeder alles selbst herstellen kann – post-industriell, post-tayloristisch und ein bisschen wie auf der USS Enterprise. Aber wie soll dieser Post-Postindustrialismus wirtschaftlich funktionieren? Was sind seine technologischen und sozialen Bedingungen? Und haben wir es überhaupt mit einem tiefgreifenden Umbruch zu tun oder ist der “Megatrend Making” nach Web 2.0 und sozialen Netzwerken nur der jüngste technologiegetriebene Hype?

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Making, Sharing, Caring: Schöner neuer Post-Post-Industrialismus?Wolfgang Wopperer | 01.03.2013

„Die Rückkehr der Produktion in die Industrieländer“

„The Third Industrial Revolution“

Economy

Industrialismus

Post-Industrialismus

Post-Post-Industrialismus

Post-Industrialismus?

Tertiarisierung

O RLY?

O RLY?

Post-Post-Industrialismus?

( )

( )

( )

( )

Personal Fabrication

Personal Fabrication

1952

CNC

Personal Fabrication

1952

CNC

CAD

Personal Fabrication

1952

CNC

CAD

G-Code

Personal Fabrication

1952

CNC

CAD

G-Code

8-3 © 2006 David E. Weisberg

on a non-exclusive basis because he underestimated its market potential. One concern he had was that it would require a hard disk or at least double-density double-sided 8-inch floppy disks, both of which were fairly expensive at the time. The terms of this agreement would eventually result in major disagreements between Riddle and Autodesk. More about that later.

Figure 8.1 Autodesk Founders

(From left to right: Rudolf Kunzli, Mike Ford, Dan Drake, Mauri Laitman, Greg Lutz, David Kalish, Lars Moureau, Richard Handyside, Kern Sibbald, Hal Royaltey, Duff

Kurland, John Walker, Keith Marcelus)

The names keep changing

Shortly after starting the company, Marin Software changed the name of Interact to MicroCAD. At the same time, the filing program, Cardfile, was renamed Autodesk. On March 19, 1982 these two programs were shown at the 6th West Coast Computer Faire. The company paid $1,200 for a booth at the Faire, probably the best marketing investment ever made by a company in the software industry. It was around this time that

AutoCAD

1982

Personal Fabrication

1952

CNC

CAD

G-Code

8-3 © 2006 David E. Weisberg

on a non-exclusive basis because he underestimated its market potential. One concern he had was that it would require a hard disk or at least double-density double-sided 8-inch floppy disks, both of which were fairly expensive at the time. The terms of this agreement would eventually result in major disagreements between Riddle and Autodesk. More about that later.

Figure 8.1 Autodesk Founders

(From left to right: Rudolf Kunzli, Mike Ford, Dan Drake, Mauri Laitman, Greg Lutz, David Kalish, Lars Moureau, Richard Handyside, Kern Sibbald, Hal Royaltey, Duff

Kurland, John Walker, Keith Marcelus)

The names keep changing

Shortly after starting the company, Marin Software changed the name of Interact to MicroCAD. At the same time, the filing program, Cardfile, was renamed Autodesk. On March 19, 1982 these two programs were shown at the 6th West Coast Computer Faire. The company paid $1,200 for a booth at the Faire, probably the best marketing investment ever made by a company in the software industry. It was around this time that

AutoCAD

FAB LAB

1982

Personal Fabrication

1952

CNC

CAD

G-Code

8-3 © 2006 David E. Weisberg

on a non-exclusive basis because he underestimated its market potential. One concern he had was that it would require a hard disk or at least double-density double-sided 8-inch floppy disks, both of which were fairly expensive at the time. The terms of this agreement would eventually result in major disagreements between Riddle and Autodesk. More about that later.

Figure 8.1 Autodesk Founders

(From left to right: Rudolf Kunzli, Mike Ford, Dan Drake, Mauri Laitman, Greg Lutz, David Kalish, Lars Moureau, Richard Handyside, Kern Sibbald, Hal Royaltey, Duff

Kurland, John Walker, Keith Marcelus)

The names keep changing

Shortly after starting the company, Marin Software changed the name of Interact to MicroCAD. At the same time, the filing program, Cardfile, was renamed Autodesk. On March 19, 1982 these two programs were shown at the 6th West Coast Computer Faire. The company paid $1,200 for a booth at the Faire, probably the best marketing investment ever made by a company in the software industry. It was around this time that

AutoCAD

FAB LAB

Arduino

1982

Personal Fabrication

1952 2008

CNC

CAD

G-Code

8-3 © 2006 David E. Weisberg

on a non-exclusive basis because he underestimated its market potential. One concern he had was that it would require a hard disk or at least double-density double-sided 8-inch floppy disks, both of which were fairly expensive at the time. The terms of this agreement would eventually result in major disagreements between Riddle and Autodesk. More about that later.

Figure 8.1 Autodesk Founders

(From left to right: Rudolf Kunzli, Mike Ford, Dan Drake, Mauri Laitman, Greg Lutz, David Kalish, Lars Moureau, Richard Handyside, Kern Sibbald, Hal Royaltey, Duff

Kurland, John Walker, Keith Marcelus)

The names keep changing

Shortly after starting the company, Marin Software changed the name of Interact to MicroCAD. At the same time, the filing program, Cardfile, was renamed Autodesk. On March 19, 1982 these two programs were shown at the 6th West Coast Computer Faire. The company paid $1,200 for a booth at the Faire, probably the best marketing investment ever made by a company in the software industry. It was around this time that

AutoCAD

FAB LAB

Arduino

RepRap

1982

20122008

Open Source Hardware

Open Source Hardware

Open Source Hardware

+

Open Source Hardware

+

Open Source Hardware

+

$

Open Source Hardware

+

$

Open Source Hardware

+

$ ($$$)

Commons-based Peer Production

Commons-based Peer Production

Commons-based Peer Production

Gemeingüter

Commons-based Peer Production

GemeingüterNetzwerk

Commons-based Peer Production

GemeingüterNetzwerkintrinsische Motivation

Auto-nomie

Auto-nomie Sinn

Auto-nomie Sinn Fairness

Geschäftsmodelle und Wirtschaftssysteme

(Wirtschaftlichkeit und Demokratisierung)

Konsumgut = Design + Material

Konsumgut = Design + MaterialAccessoire

Investitionsgut = Open Design + X

( )

Finanzierung

Finanzierung

Freizeit

Finanzierung

Freizeit Mäzenat

Finanzierung

Freizeit Mäzenat Crowd Funding

Monetarisierung

Monetarisierung

ProduktverkaufOpen Design + industrielle Fertigung

Monetarisierung

ProduktverkaufOpen Design + industrielle Fertigung

DienstleistungsverkaufOpen Design + Beratung und Schulung

?

Ob ihr wirklich richtig steht...

Industrialisierungsoptimierung?

Dritte Industrielle Revolution?

Open Source Economy?

Hype?

BildquellenSlide 2: WIRED (http://www.wired.com/business/2011/05/democratizing-design/)

Slide 3: DYSTRYBUCJONIZM.PL (http://www.dystrybucjonizm.pl/marcin-jakubowski-ekonomia-open-source-film/)

Slide 4: ciudadtijuana.info (http://ciudadtijuana.info/cdtj/2012/10/18/reconoce-wired-talento-tijuanense/)

Slide 6: Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Sektoral_Besch%C3%A4ftigung_EU_1960_1994.gif), Digitalistbesser.org (http://www.digitalistbesser.org/komplexes-denken-im-digitalen-zeitalter-informations-oder-wissensgesellschaft)

Slide 8: Chip.de (http://www.chip.de/news/Foxconn-Apple-prueft-Arbeitsbedingungen-in-China_54573792.html), shinix01 (http://shinix01.deviantart.com/art/Joker-McDonald-277818468)

Slide 9: Statistisches Bundesamt (https://www.destatis.de/DE/Publikationen/Datenreport/Datenreport.html)

Slide 10: creativeconsumption.com (http://www.collaborativeconsumption.com/spreadables/cc-graphics.php)

Slide 11: Stadtbücherei Holzgerlingen (http://www.stabue-holzgerlingen.de/bibliothek/geschichte/index.html)

Slide 14: The Noun Project (http://thenounproject.com), Ex Astris Scientia – Treknology Encyclopedia (http://www.ex-astris-scientia.org/treknology/treknology-r.htm)

Slide 15: CNC Cookbook (http://www.cnccookbook.com/CCCNCMachine.htm), The Engineering Design Revolution (http://www.cadhistory.net/), softworld (http://www.softworld.com/windows/system-utilities/other/dnc4u/), Forbes.com (http://www.forbes.com/2008/08/13/diy-innovation-gershenfeld-tech-egang08-cx_ag_0813gershenfeld.html), Arduino (http://arduino.cc/en/Main/ArduinoBoardUno), Wikipedia (http://en.wikipedia.org/wiki/File:Reprap_Darwin.jpg, http://en.wikipedia.org/wiki/File:Firstpart1.jpg)

Slide 16: boingboing (http://boingboing.net/2012/09/24/bre-pettis-of-makerbot-holding.html)

Slide 17: Wikipedia (http://en.wikipedia.org/wiki/File:Firstpart1.jpg)

Slide 18: Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Official_gnu.svg), The Noun Project (http://thenounproject.com), softworld (http://www.softworld.com/windows/system-utilities/other/dnc4u/), weandx (http://www.weandx.de/free-the-future-of-a-radical-price)

Slide 20: The Noun Project (http://thenounproject.com)

Slide 21: Antipodium (http://www.antipodium.at/?p=380&lang=de)

Slide 22: tomgpalmer.com (http://tomgpalmer.com/2011/01/02/happy-101st-year-ronald-coase/)

Slide 26: MakerBot Industries (http://www.makerbot.com/replicator2-press-assets/)

Slide 27: Open Source Ecology (http://opensourceecology.org/gvcs.php)

Slide 29: I-CIO (http://www.i-cio.com), iloveubuntu (http://www.iloveubuntu.net/mark-shuttleworth-ubuntu-software-center-and-multi-monitor-support-be-added-rigorous-daily-tests), Digital Trends (http://www.digitaltrends.com/web/the-pitfalls-and-perils-of-kickstarter/)

Slide 31: recursion_see_recursion (http://www.flickr.com/photos/hawksanddoves/1423312308/), heise online (http://www.heise.de/ct/bilderstrecke/bilderstrecke_1221429.html?bild=14)

Slide 32: Value Co-Creation (http://value-co-creation.blogspot.de/2010/10/open-innovation-measurement-part-2.html)

Slide 33: MakerBot Industries (http://www.makerbot.com/replicator2-press-assets/)

Slide 34: Open E Land (http://openeland.org/2012/08/photos-of-camp-so-far/)

Slide 35: Cargo Collective (http://cargocollective.com/bagot/IBM-Business-Roundtable)

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