Maker culture

TM

The Agency For The Digital Age

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Maker CultureMarketing and competing in the face of empowered consumersMatt Marcus Executive Creative Director

Richard Goldsmith Director, Mobile and Social Platforms

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“The future is already here. It’s just not evenly distributed.”- William Gibson

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01Maker Culture

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The new industrial revolution.

Today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop.

A generation of “Makers” using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent -- creating “the long tail of things”.

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DIY – Build.Make.Hack.Grow

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Kickstarter

In 20122,241,475 people

Pledged a total of$319,786,629

And successfully funded18,109 projects

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3D Printing

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02The Internet of Things

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Cheap Sensors

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Skataviz

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Flower Power. Bluetooth 4.0

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03Accelerating Innovation

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Brands Embrace Start-Ups to Spur Innovation

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04Creating experiences for the new empowered consumer

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Disney Parks Bracelet / Renewed Emphasis on High Valued Customers

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Nike+ Kinect Training

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05Adapting retail to the new empowered consumer

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BURBERRY REGENT STREET

Burberry: Building Grand, Yet Intimate Experiences

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FAB.COM

Fab: Turning Commerce into Social Content

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06Broadcast in the age of empowerment

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Amazon Originals: Content consumers demand

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Netflix: Content consumers don’t know they want

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“People talk about change and adaptation, but they don't see how fast the competition is coming, from everywhere. We have to move. We have no choice.”- Bob Greenberg, CEO R/GA

Thank You.