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Made by Many is going to be in Sweden! This presentation explains why.
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Wednesday, 9 March 2011
We just opened a new Made by Many in Stockholm, Sweden
Wednesday, 9 March 2011
Not *only* because we love herring, knackebrod, Plopp...
Wednesday, 9 March 2011
Although, we do love all those things
Wednesday, 9 March 2011
It’s really because Sweden is a great place to do mobile
Wednesday, 9 March 2011
★ Advanced mobile ecosystem and infrastructure
★ Progressive consumer and media markets
★ Pool of incredibly talented developers and designers
For us, Sweden is like a lab
Wednesday, 9 March 2011
So, now we’re going to make services and products that live everywhere
Wednesday, 9 March 2011
USEFUL ENTERTAINING
And we’re going to carry on doing this...
&
Wednesday, 9 March 2011
Like this...
Wednesday, 9 March 2011
But in two places instead of only one
Wednesday, 9 March 2011
WHY?Wednesday, 9 March 2011
Because this is where products & services really start making sense
Wednesday, 9 March 2011
And the world needs better apps & services
brand/product-centric people-centric
Wednesday, 9 March 2011
We say, use mobile as an experience, incorporating play, social values & utility
Wednesday, 9 March 2011
Because people behave differently on mobile
Wednesday, 9 March 2011
Very differently...
Wednesday, 9 March 2011
And because *finally* we can make everyday magic
Wednesday, 9 March 2011
Interaction with objects
sphero
swinxs
android
Wednesday, 9 March 2011
New device form factors
idkul
Wednesday, 9 March 2011
Using play beyond games“Guiding people in enjoyable ways
and a new approach to creative thinking. Surviving in the new
world requires a playful mindset”
Wednesday, 9 March 2011
The instrumented worldBillions of sensors around the world, all accessible by our mobiles
Layer social dynamics, expert advice, community & game mechanics
pachube
Wednesday, 9 March 2011
Indoor geo-location
79% of shoppers report using the web to look up product info before purchase
Micro-location enabled apps are the next logical step
IndoorLBS
Wednesday, 9 March 2011
And more...• Face recognition
• Augmented reality
• Speech recognition
• Second skin
Beyond ads and campaigns
Viewdle
Falcon Gunner
Wednesday, 9 March 2011
After a decade of predictions about when smartphones & mobile broadband will reach critical mass... it looks like we’re finally there
Wednesday, 9 March 2011
ContactWe’ll all be hanging out in London & Sweden from now on. Please get in touch.
London Tim Malbon
Address Diespeker Wharf, Graham Street, N1 8JXEmail tim (@) madebymany.comPhone +44 (0) 20 8133 8510
Stockholm Patrik Falk
Address Sandhamnsg. 57, 11528 StockholmEmail patrik (@) madebymany.comPhone +46 (0) 70 092 8977
Wednesday, 9 March 2011
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