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Lydia Buchtmann, Communication Manager, Food Safety Information Council delivered this presentation at the Food Regulations and Labelling Standards Conference. Informa's annual Food Regulations and Labelling Standards Conference is now in its 15th year and continually provides a platform to discuss the ongoing issues in food policy For more information about the event, please visit the conference website: http://www.informa.com.au/foodregs2013
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Lydia Buchtmann
Associate Futureye
Outrage mitigation strategy
Communicating risk
R = H + O
12 Outrage Factors
Trust
Climb the honesty ladder to build trust
Source: P. Sandman, Responding to Community Outrage, American Industrial Hygiene Association, 1993.
Are you using the appropriate strategies?
Precaution
Advocacy
Crisis
Communication
Outrage
Management
Preventative
Outrage
Management
Likelihood v consequence
Melamine milk contamination
Summary
Recommended