LXR Plugin - Smart Adwords Analysis and Reporting in Excel

AdWords Analysis and Reporting in ExcelSMART ADWORDS ANALYSIS AND REPORTING IN EXCEL

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Powered ByNetElixir, Inc.

WHAT IS LXRPLUGIN?

LXR Plugin Tool enables you to pull all of

your Google AdWords data straight into

Excel workbook. You'll be able to review

and analyze the performance of your

Google AdWords campaigns directly in

Excel, all in real-time, without needing to

download cumbersome text files.

Moreover, for every analysis the tool

provides pin-pointed recommendations to

you for optimizing your Google Adwords

campaign performance.

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WHAT IS GOOGLE ADWORDS? WHY IS IT THE #1 DIGITAL

MARKETING PLATFORM?

• Google AdWords program enables businesses to set a budget for advertising on Google

and only pay when people click the ads.

• AdWords has evolved into being Google's main source of revenue (85%).

• 50% of 2015 digital advertising spend in US was on search advertising.

• AdWords program includes local, national, and international distribution.

• Over 3 million customers use AdWords advertising platform.

Source: http://www.iab.com/wp-content/uploads/2015/10/IAB_Internet_Advertising_Revenue_Report_HY_2015.pdf

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HERE’S WHAT WE FOUND AFTER INVESTING 5.5MM+ HOURS IN MANAGING GOOGLE ADWORDS CAMPAIGNS FOR 300+ GLOBAL MARKETERS SINCE 2005

• 40% of total adwords campaign management time =

Reporting + Analysis.

• Reporting + Analysis Time (Per Account Per Week) = 2 hours

– 24 hours.

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WE BUILT LXRPLUGIN TO

• Help Marketers Cut their Adwords Campaign Analysis &

Reporting time by over 90%.

• Gain Actionable Insights on every aspect of their Google

Adwords Campaign.

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KEY FEATURES

• Deep Insights into every aspect of your Adwords campaign.

• Easy ability to compare custom date ranges to gain relative insights.35+ Actionable Reports

• Tailored recommendations based on analysis.

Pinpointed Campaign Optimization

Recommendations

• Track key adwords performance metrics in a single click through the Dashboard.Unified KPI Dashboard

• Custom weekly and monthly reports.

• Automated weekly and monthly reports with graphical representations.

Auto-Generated Custom Weekly & Monthly reports

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CUSTOMERS

• Digital Marketing Agencies and In-House Adwords Advertisers.

• Global presence.

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SAMPLE CUSTOMERS WITHIN 30 DAYS OF PRODUCT LAUNCH

Agencies In-house Teams

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THE MARKETING STRATEGY

• US Press loves LXRPlugin

– http://adtechdaily.com/2016/02/26/netelixir-launches-lxrplugin-a-smart-adwords-analysis-and-

reporting-dashboard/

– http://www.bizreport.com/2016/02/smb-roundup-3-tools-to-track-customers.html

– http://www.mediapost.com/publications/article/269550/netelixirs-google-adwords-plugin-identifies-

purch.html

• Paid advertisements – AdWords, Facebook, Linkedin, Twitter.

• Email marketing (In-house database of 15000+ search marketers built over last 10 years)

• Industry bloggers.

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INVESTMENT

Software License + Human Efforts ~ 14,00,000 INR

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PRICINGSt

arte

r • Standard report

• Weekly / Monthly Reports

• Account Dashboard Pro

49 • Standard Reports

• Weekly / Monthly Reports

• Account Dashboard

• Analysis Reports

Pro

99 • Standard Reports

• Weekly / Monthly Reports

• Account Dashboard

• Analysis Reports

• White Labelling

$29/User/Month

$49/User/Month

$99/User/Month

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THREATS

• AdWords stops providing API.

• Enterprise level digital marketing tools decide to build their

own plugins.

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AdWords Analysis and Reporting in Excel

SMART ADWORDS ANALYSIS AND REPORTING IN EXCEL

IN 60 SECONDS OR LESS

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www.lxrplugin.com

TEAM

Pavan K Gattu, Technology DirectorJiyamul Sk, Product Manager

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{ NetElixir Inc. + 3 Independence Way Suite 203 + Princeton, NJ + 08540 }

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