Luip blogging masterclass

Building Blogs

an Ambassador’s guide to Blogging

Building Blogs

an Ambassador’s guide to Blogging

Our credentials

Express Yourself

Market or Promote Something

Help People

Demonstrate expertise

Connect with People Like You

Make a Difference

Stay Active in a Field

Stay connected

HAVE FUN!!!!

Reading peaks around 10am

each day

Each day over 3m Blogs are posted

Know your subject

Know your subject

1

Who’s your audience

Who’s your audience2

Plan your content

Plan your content

3

Start with your passions

Start with your passions

Read other blogs

twentybridges.blogspot.co.uk/adilhossain.wordpress.com/

Blogging tips from lorelle.wordpress.com/

Read other blogs

twentybridges.blogspot.co.uk/adilhossain.wordpress.com/

Blogging tips from lorelle.wordpress.com/

Setting up the blog

Setting up the blog

Think about your spelling and grammar

Think about your spelling and grammar

Consider your headlinesConsider your headlines

Publish regularlyPublish regularly

Choose simple wordsChoose simple words

Keep sentences shortKeep sentences short

Ask questions…..people can then answer to build engagement……give your opinion….asks others for theirs….carry out your own film reviews…..get creative...

An interview….what did your friends think of…..what did you think……

Use listings…help others to find things….make it

interesting…..

Be quirky……think of the key search terms for London….what would other students love to

know…..

Getting noticed….start your headlines with……..

Give it a name

http://mikedohsays.wordpress.com/wp-admin/index.php

Be quirky……think of the key search terms for London

Think of a snappy title for your blog

Accessing your blog is always

your domain.com/wp-admin/index.php

POST - This is the most fundamental type of content that will form the majority of your blog. A post consists of a title, the content text itself, a publish date, a category, tags, and associated attachments (such as pictures).

PAGE - These house static content for your site that shouldn’t have a publish date - such as About Me, or a Contact form.

CATEGORIES - Generic terms to classify posts. Posts can have one or

more categories, use for ease of browsing.

TAGS - Tags should describe the post more

specifically than categories, and may be used by search engines

to consider page relevancy.

WIDGETS are little blocks of functionality that you can add to your blog - generally in the sidebar

Header Images: This is the most prominent part of any website, so using your own images, immediately gives it a personal touch. From the Appearance ->

Header section it’s so easy to just upload an image and then crop it to the right dimensions.

Background Image: Instead of a plain grey background, you can even customize your site with a background image.

Dynamic resizing based upon screen size - it completely negates the need for special mobile sites and ensures a consistent look and feel across devices such as the iPad. Try it now by opening your blog homepage and resizing it to a really thin browser window.

The theme includes both dark and light basic styles to start customizing. Choose these from the Appearance -> Theme Options.

Support for Tumblr-like image only / quote / “aside” post-types. In cases where you don’t feel a whole blog entry is appropriate, just change the post-type. “Aside” and “Link” type posts can then be shown in your sidebar on the “Ephemera” widget.

Choosing a theme

Header Images: This is the most prominent part of any website, so using your own images, immediately gives it a personal touch. From the Appearance -> Header section it’s so easy to just upload an image and then crop it to the right dimensions.

Image from Mike Doherty Poetry soft red shoe

Quick post

Configure, view, then publish

Curate content Curate content But do link to where it

came from

But do link to where it came from

But think before you borrowBut think before you borrow

LINKINGConnect to ensure

you are read

LINKINGConnect to ensure

you are read

Keyword rich

Keyword rich

Share out your

content

Share out your

content

Think about when people share your

content

Think about when people share your

content

Connect to fellow bloggers with a

blog roll

Connect to fellow bloggers with a

blog roll

Damned lies and Statistics……

Damned lies and Statistics……

Zzzz….That ‘s a lot to do!!

Zzzz….That ‘s a lot to do!!

Whatever happens……Make sure you have fun!

Whatever happens……Make sure you have fun!

http://codex.wordpress.org/WordPress_Quick_Start_Guide

http://yoast.com/articles/wordpress-seo/

http://en.support.wordpress.com/posts/tag#adding-tags-via-

the-tags-module