Local SEO - An Introduction

GETTING FOUND LOCALLY ONLINEAl Bryce

East Lothian Coffee Morning #21

18/11/11 @ Pavillion Cafe, Musselburgh

WHAT IS LOCAL SEO?

WHAT IS LOCAL SEO?

WHY IS LOCAL SEO IMPORTANT?

Who uses the Yellow Pages anymore?

Where are your customers located?

Google is continually shifting towards ‘local’

40% of mobile queries are related to location

Fight large competitors – with a local address!

KEY FACTORS IN GETTING FOUND LOCALLY

1. Having a local business

2. Citations3. Categories4. Claiming your

listing with Google5. Keywords in your

business title

CONSISTENCY IS KEY

Business Name Address Website Phone Email Correct Category

Building up evidence that your business is real (and local)

Not just the number of citations but the strength of them

Not just web links Losing anonymity

though!

CITATIONS

CITATIONS Craigslist Gumtree Yelp Yell East Lothian Council Food & Drink EL East Lothian Buzz Trip Advisor SmileLocal Ufindus Scoot Touch Local Netmums

Infoserve Brown book We Love Local Tipped Bview Trusted Places Up My Street Thomson Local Local Data Search Qype Hotfrog Chamber of Commerce Search your high ranking

competitors and find out which sites they are listed on

GOOGLE PLACES

YAHOO LOCAL

BING FOR BUSINESS

YOUR WEBSITE

Your url Page Titles Meta Description Header Tags Your content Blogging Social Media

GOOGLE ADWORDS

LOCAL SEO TOP 10 TAKEAWAYS

1. Be consistent with your details

2. Search your competitors – who’s listing them?

3. Build up your listings slowly but regularly

4. Get onto Google Places

5. Ask for recommendations

6. Add location to your web site title tags

7. Ensure you mention location in your website content too

8. Show your physical address on each page

9. Monitor your listings10. Get involved on

local sites