Linking A4 U 2009

Beyond Linkbait

Dixon Jones

Receptional• We are getting old• We joined some clubs• We’ve got badges• We’ve got bigger mouths

than most• We’re Internet marketing

consultants with a good track record

Majestic SEO• Second largest map of links

on the web after Google• 890 BILLION URLS indexed• Can analyze back-links by:

– Anchor– Strength– Domain or URL– Link Type– Date found– Much more

No theory. Just Actionable Ideas• Link reclamation• A Press Release Case Study• A Free link

Link Reclamation

• Coolest new trick in the book

Step 1: Find all URLs with links

(Links to your site)

Step 2: Export as CSV

Step 3: Check Header Response

The result: Free link juice

86 urls not generating link juice

A Case Study of PrWeb UK• Conducted last Tuesday (Don’t say I’m not up

to date)• Total cost: £110 plus some time• Decided to hype the “Link Reclamation” that I

just uncovered for you

PRWeb (UK) Case Study

PRWeb after day 1

The final Test:

Can I get to page 1?(Anecdotal, not conclusive if I get to page 1)

Lastly a Free Link

• I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address

(ONE follow up email only. I promise)

Thank YouDixon Jones

I’m not hard to find…• Receptional.com/newsroom• Dixonjones.com/rss• Twitter.com/receptional• Facebook & LinkedIn as “Dixon Jones”• Webmasterworld as “Receptional”