LinkedIn: not just an online resume

MORE THAN AN ONLINE RESUME

LinkedIn Techniques & Best Practices for Maximizing your Professional Network.

JUSTIN CROSS Justin Cross is currently the Talent and

Engagement Specialist at OtterBox, focused on finding and engaging with top level “passive” talent to fill OtterBox’s high priority and difficult to staff positions. Over the last 6 years he has consulted on developing corporate recruiting strategies and worked as a “Head-Hunter” both independently and in-house filling positions ranging from Sales to Supply Chain, Software Development to Executive Leadership. The primary tool of his trade is LinkedIn; through his time recruiting via LinkedIn he has built relationship inside their corporate office and currently represents OtterBox on LinkedIn’s 10 company expert advisory board.

THOUGHTS ON NETWORKING

Once a week do something that is “Socially Uncomfortable”.

Observe and Remember “Common Ground”.

Be an Expert!

Stay up-to-date on news and issues

Practice your spiel

Be where your targeted network is!

LINKEDIN FACTS HISTORY AND ORIGINS “Get rid of the Roll-a-Dex” - Ried Hoffman 2002 175 Million Members, 2-3 per second. 18 Languages LinkedIn Corporate Solutions used by 85 out of the

Fortune 100 2 Million Corporate pages 75,000 Developers Worldwide creating compatible tools

and features 1 Million Networking Groups

TYPES OF ACCESS

Basic Account Free Receive Introduction

Requests Send Introduction

Requests (5 at a time) Receive InMails 100 Results per search

Business $24.95 per Month or

$249.50 per year Receive Introduction

Requests Send Introduction

Requests 15 at a time 3 InMails per month Profile organizer (5

folders) 300 results per search Priority Customer Service

TYPES OF ACCESS

Business Plus $49.95 per Month or

$499.50 per year Receive Introduction

Requests Send Introduction

Requests 25 at a time 10 InMails per month Profile organizer (25

folders) 500 results per search Priority Customer Service

Professional $499.95 per Month or

$4,999.50 per year Receive Introduction

Requests Send Introduction

Requests 40 at a time 50 InMails per month Profile organizer (25

folders) 700 results per search Priority Customer Service 10 saved searches

PURPOSE

Have a Purpose! ( Job Seeker? Networker? Hiring Manager? )

Know your Purpose!

Show your Purpose!

Think like the end user! (Recruiter, Industry Pro, Hiring Manager, Colleague)

PROFILE BASICS

Headline (Job Title) Picture A Summary of your current position/responsibilities.

Work related Specialties Experience dating back 3 years

Similar to Job Summary except focused on a Specific Job Website Links Connections Interest’s/Activities

ADDITIONAL SECTIONS

Skills Certifications Portfolios Awards Courses Projects Patents

INTERACTIVE NETWORKING

Groups Sharing Posting Connections Polling

ANALYTICS

LinkedIn is very “Smart”

Targeted Advertising

Suggested Connections

CONNECTIONS

Invite Contacts to join your network

Essential for LinkedIn success

5 “degrees” of connections 1st Degree : People you have directly connected with 2nd Degree : People directly connected to your primary contacts 3rd Degree : People connected to your 2nd Degree contacts Group Members : LinkedIn Users that are member of same “Groups” Out of Network : Not connected to you, can only contact through

InMails

SEARCHING FOR CONNECTIONS OR PEOPLE OF INTEREST Boolean Search

• It will search EXACTLY what you tell it to, whether or not that is what you are looking for

• Combination of Keyword and Parameters to get a “Manageable Number of Results”

• Industry specific words

CONNECTIONS & SETTINGS

Who to connect with?

Privacy / Visibility

Email Settings

IN THE FUTURE. . . JOBS WILL FIND YOU! http://

www.youtube.com/watch?v=nzyTE9IEQSs&feature=player_embedded

QUESTIONS