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Optimizing you Perfect LinkedIn Profile for inbound marketing.
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“Masterclass Inbound
Marketing Perfect Profile” BRUCE BIXLER
LinkedIn Advanced Searches &
Enhancements
Marketing Tip: Complete your Profile
First job position 20%
Confirm first job position 5%
Describe your current position 5%
Industry and postal code 5%
Second job position 20%
Add 5 Skills 5%
Add your education 25%
Add a picture 5%
Add at least 50 connections 10%
LinkedIn Inbound Optimizations
Your Headline should include your Unique Value Position using
KEYWORDS, it is the most valuable piece of real estate on
your LinkedIn profile.
UVP - Most people have a headline that simply states their
position. But that doesn’t tell people why they should
connect with you. It doesn't tell them how you add value,
and it doesn't tell them how you can solve their company's
problem.
You need to learn how to set yourself apart. You need to
prove that you are a thought leader. You need to show
that YOU are the expert.
LinkedIn Inbound Optimizations
Your LinkedIn Headline is arguably the most important piece of real estate within your Profile.
Yet, most users remain confused about its true function, and what to use (in place of the
default, which is your current job title).
Within LinkedIn’s search algorithm, your Headline ranks #1, meaning that out of all the other
information you’ll add to your Profile, the words here are weighted more heavily as
search terms.
In addition, your Headline is the first (and possibly the ONLY) piece of information other users
will see. It’s displayed in a search list, under your name in an Invitation, and in numerous
other prominent places on the site.
If you’re not using your Headline to strengthen your UVP message with keywords and job
titles, you’re missing out on potential traffic and employer interest. “Unemployed” is
hardly a search term, and it certainly doesn’t speak to your expertise.
(It might, however, convey desperation.)
Instead of wasting Headline space with it, try sending the same message while specifying
what you offer employers, while injecting strong keyword content.
As you can see, there’s many ways to capture and express value to an employer with your
Headline.
http://www.linkedin.com/in/brucebixler49
Inbound Tip: Complete Your Profile SEO
Change the default URL for your profile
to your name and link to your profile
from other sites and posts. This will
improve your SEO rankings
http://www.linkedin.com/pub/bruce-bixler/16/171/493
LinkedIn Inbound Optimizations
How do recruiters search on LinkedIn using keywords
site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * Process Engineer” “location * Minneapolis”
site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir
(site:LinkedIn.com/in OR site:LinkedIn.com/pub)
"current * CFO OR “Chief Financial Officer" –inurl:dir
site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory
“current * Process Engineer” “location * Minneapolis”
Optimization: Current Job Titles
Marketing Manager at Self Employed
Marketing Manager at Entrepreneur
Marketing Manager at Additional Resource
Marketing Manager at Marketing Consulting
Marketing Manager at Independent Contractor
Marketing Manager at Marketing Resource
Marketing Mgr & Group Owner at (Group Name)
Marketing Mgr & Volunteer at Holy Family
Marketing Mgr & Network Facilitator at Harper College
Marketing Mgr & Group Facilitator at Job Search Circle
Marketing Mgr & Accountability Leader at St. Hubert’s
LinkedIn Inbound Optimizations
• If your profile is the same as your resume you are being
redundant!!! Your LinkedIn profile is a marketing tool.
• Your profile has to have different and additional
information than your resume
• This will give you two opportunities to give the employer or
customer information about yourself, don’t waste that
second opportunity.
• You need a “UVP” (unique value position) to be different
and better than your peers or others
• You must have a call to action on your profile!
Call or contact me now to see how your company can
benefit from my experience.
Inbound Summary Calls to Action
Inbound: Summary/Specialties
KEYWORDS
• Add descriptions to your LinkedIn Profile Summary
Section – Summary should start with your email address at top
– Summary paragraph one: should be about what you do your
job and add keywords
– Summary paragraph two: should show how you have added
value to a previous employer tell a story (SAR) and add
keywords
– Summary paragraph three: how you will solve a companies
problems use a story (SAR)
• Add keywords to your LinkedIn Specialties Section
– Specialties is not a conversational section
– It is a GOOGLE SEO search term location
– All related keywords, separated by a comma
Inbound: Summary/Specialties
KEYWORDS Using Wordle.net
Inbound: Summary/Specialties
KEYWORDS
LinkedIn Inbound Optimizations • Where keywords are located
LinkedIn Job Listings For Keywords
Past/Current Experience Key words: Job Description
Expert in e-commerce, financial modeling, customer analysis, reverse logistics, online
customer experience, logistics and supply chain
A thought leader in program management and marketing with ability to define and implement
strategies and processes to support large scale business solutions.
Financially and operationally driven to drive metric and financial results.
A technologically savvy leader with an ability to provide technical recommendations for user
experience, performance and optimization including: application integration, platform selection,
process development, and process improvement.
Innovative, dynamic and results-oriented, with positive attitude and solid work ethic.
Expert problem-solver adept at finding better ways to merchandise, sell and operate.
Is known for identifying critical opportunities and deconstructing vision into simple yet effective
customer-centric plans and ability to successfully sell these concepts to internal and external
executive management.
Effective leader with the ability to coordinate cross-functional teams to accomplish objectives
in a fast-paced, high-growth, high-intensity, constantly evolving, and diverse environment.
Extremely driven and highly regarded for broad range of knowledge and experience.
Delivers success through building, leading, and inspiring high-performance teams to achieve
bottom-line results.
Supports all Online Business Unit websites including, but not limited to, Sears.com,
Kmart.com, MyGofer.com, ManageMyLife, Kenmore.com, Craftsman.com, and International
offerings.
Additional Information : Interests for
keywords and links
Inbound Tactic: Add these websites
• Slideshare - projects
• Repio – reputation management
• YouTube – videos
Inbound Tactics: Add Social Media Websites
• Add social media websites
• Allows you to direct targeted traffic to your website
LinkedIn Inbound Optimizations
• How to use URL’s & New Features
If you have the newly redesigned profile, you may now add examples of your work with media links to a video, image, document or presentation.
The media links may be added to sections
Summary Education Experience Click Profile at the top of your homepage.
Click Edit in the top section of your profile. Scroll down to the section where you want to add content and click the add media link (it looks like a square with a plus sign).
Move your cursor over the link and you will see, “Add a link to a video, image, document, presentation…”. Type or paste the link URL to your content into the Add a link field that appears.
A picture of your content will then display with pre-filled Title and Description fields.Note: It may take several seconds for this to happen. You can edit the content in these fields if you wish.
Click Save.
Install Inbound SlideShare URL’s
• SlideShare
– Share ppt presentations, and video CV’s
– You can view all of your connections ppt
LinkedIn Profile Optimizations
• How to use URL’s & New Features
Inbound Strategy: Updates People search profiles 10X more often when users post updates frequently
Edit LinkedIn Today News
LinkedIn Sharing: Bookmarklet
Questions?
THANK YOU
Contact Information
BruceBix49@gmail.com
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
Bruce Bixler
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