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How to copy and iterate your way to #1 - presentation from Distilled's LinkLove. Follow me on Twitter: http://www.twitter.com/rosshudgens
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Wildly Successful Content0%
10%20%30%40%50%60%70%80%90%
100%
Actual Market PotentialActual Market Reach
EVERY PIECE OF CONTENT FAILS TO REACH ITS POTENTIAL.HOW DO WE ADD VALUE, REPURPOSE THE CONTENT
AND CAPTURE THE MARKET REACH DISCONNECT?
WHAT WOULD YOU PREFER?
2% MORE OF 10,000/MO SEARCH VOLUME TERM=
200 VISITORS A MONTH
OR
5% SEARCH SHARE FOR 1000/MO SEARCH TERMBECAUSE YOU KEYWORD STUFFED YOUR TITLE TAG
=
50 VISITORS A MONTH
DO THE MATH.
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