Leveraging LinkedIn to Boost Your Brand

Leveraging LinkedIn to Boost Your Personal & Company Brand

What are your learning outcomes?

“Start Linking Beyond the Profile”

Get connected and learn something new about LinkedIn that you didn’t know

before.

Agenda

Networking on LinkedIn

Building Your Personal Profile– Summary– Job Experience– Skills

Customizations

Recommendations

Adding Applications

Joining Groups

The Law of 250

Every person knows at least 250 other people.– 250 people at 1st Layer

Each of your contacts knows at least 250 people.– 62,500 at your 2nd Layer

Each of your 2nd Layer contacts knows 250 people– -15,000,000 at your 3rd Layer

4 Layers of Separation on LinkedIn

Level 1Contact

Level 2Contact

Level 3Contact

Level 4Contact

Your FriendAlice

Alice’s UncleBill

Bill’s FriendCarol

Carol’s BossDavid

You

LinkedIn Profile Basics

Upload a picture!

Write a summary.

Include all (relevant) job experience.

How Can I Customize My Profile?

Post a (Professional) Update – Share personal and

company achievements, industry news and noteworthy events

Customize URLs

How Can I Customize My Profile?

Twitter – Link to your personal or company Twitter account

Optimize for Search– Use rich keywords in your headline, summary, work experience

and specialties

Organize Sections– Prioritize content and information

How Can I Customize My Profile?

Add Sections to reflect achievements/experiences– Certifications– Languages– Publications– Skills

Soliciting Recommendations

Why do I want someone to recommend me?

Soliciting recommendations– Give a little, get a little!

Be aware of company policies

Adding Applications to Your Profile

Applications enhance your profile without you having to manually update content– Blog Link– Tweets– SlideShare Presentations– Events

Joining Groups

Join industry & job-related groups

Change your email preferences to receive daily/weekly updates

Get involved & be a thought leader!

Key Action Items

1. Beef up your profile!a. Add a picture, job experience & a summary.

2. Add 1 section & 1 application.

3. Make 5-10 new connections.

4. Join at least 1 group and post a question or discussion topic.

5. Follow Eze Castle:http://www.linkedin.com/company/eze-castle-integration

Eze Castle Integration OverviewFounded 1995

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