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Cisco SVP Carlos Dominguez talks about video, mobility and social media and how to leverage technology in your work and personal lives.
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MYOBSERVATIONS
And How To LEVERAGE Technology!
Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO
Our Changing
World
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Presentation Topics
18 Years at CiscoFocus Areas:
Innovation and CollaborationFuture of WorkSocial MediaChange Management / LeadershipEmerging Technology
Nowist
2
Background InformationWednesday, April 21, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
Goal Today
Look @ World A Little Different
Take Action
- Make You All - Nowist
Have Fun
Wednesday, April 21, 2010
Embrace ChangeExperimentLearnLeverage
Roadmap TodayOur Changing WorldNew Rules Strategic Trends
Game Changing Technology
CREATE A PLAN
Things to Know and Monitor
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007 5Wednesday, April 21, 2010
Ice Harvesting from lakes
1850sIce Industry
Wednesday, April 21, 2010
1850s 1900Ice Industry
Ice factories on a mass scale
Wednesday, April 21, 2010
Home Refrigeration
1850s 1900 1927Ice Industry
Wednesday, April 21, 2010
Ice factories on a mass scale
1850s 1900 1927
Ice Harvesting from lakes
Home Refrigeration
Market Leaders Never Transitioned To Next Technology
Wednesday, April 21, 2010
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
What Is the Average Lifespan of a Fortune 500 Company?
A.25 YearsB.40 YearsC.60 YearsD.75 YearsE.100 Years
98% of American companies disappear within 11 years
The average lifespan of a company in Japan & Europe is 12 years*
*The Living Company, de Geus, 1997Wednesday, April 21, 2010
11
“It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change”
- Charles Darwin
Change
Wednesday, April 21, 2010
Develop an Attitude For Personal Lifelong Change - Embrace It!
Develop A Culture That Is Accepting Of Change and Rewards Those That Do.
Life Lessons
Wednesday, April 21, 2010
Embrace ChangeExperimentLearnLeverage
Roadmap TodayOur Changing WorldNew Rules Strategic Trends
Game Changing Technology
CREATE A PLAN
Things to Know and Monitor
Wednesday, April 21, 2010
Trend Speed and Pace of Change
Are Accelerating
Wednesday, April 21, 2010
2009
2010
SPEED AND PACE OF CHANGE:
- added 200 million new users last year
Christmas 2009 - Amazon sold more electronic books than paper books
A day’s worth (24 hours) of content is uploaded every minute to YouTube
More people return home for their cell phonethan their wallet
American children spend 7.5 hours a day absorbing and creating media ...as much time as they spend in school.
200M
Wednesday, April 21, 2010
Technology Has A Profound
ImpactOn Business
16
Wednesday, April 21, 2010
17
Wednesday, April 21, 2010
Innovation and technologyhave always been the flashpoint of debate
and concern over productivity
The telephone
The water cooler
Desktop PCs and eventually personal notebooks
Web 1.0
Minesweeper and Solitaire
Cell phones
Telecommuting
Wednesday, April 21, 2010
Trend Consumers Are the “New” Innovators
Wednesday, April 21, 2010
There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle
Innovationcircle
New Technology
Large Corporations
Consumer andMass Adoption
Past: Business
‣ PCs / Laptops
‣ Networking
‣ IP Telephony
TechnologyInvestments
Source: Cisco IBSG
Wednesday, April 21, 2010
There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle
Innovationcircle
New Technology
Large Corporations Consumer and
Mass Adoption
Past: Business
‣ PCs / Laptops
‣ Networking
‣ IP Telephony
TechnologyInvestments Present:
Consumer
‣ Instant Messaging
‣ Mobility
‣ Blogs
‣ Wikis
‣ Social Media
‣ You Tube
‣ Virtual World
‣ Gaming
Source: Cisco IBSG
Wednesday, April 21, 2010
There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle
Innovationcircle
New Technology
Large Corporations Consumer and
Mass Adoption
Past: Business
‣ PCs / Laptops
‣ Networking
‣ IP Telephony
TechnologyInvestments Present:
Consumer
‣ Instant Messaging
‣ Mobility
‣ Blogs
‣ Wikis
‣ Social Media
‣ You Tube
‣ Virtual World
‣ Gaming
Source: Cisco IBSG
These Are Your New CustomersThese Will Be Your Future Employees
Expectations are DifferentDecisions Criteria Changing
Wednesday, April 21, 2010
Observe Your ChildrenDevelop Generation Y Expert in Company.Target Them as a GroupEarly Adopters of Technology
Life Lessons
Wednesday, April 21, 2010
Trend Contribution Revolution
Wednesday, April 21, 2010
TREND
Everyday Millions of People Make All Kinds of Voluntary Contributions To Companies
Revolutionizing The Economies Of Entire Industries
The Contribution RevolutionLetting Volunteers Build Your Business
Wednesday, April 21, 2010
TYPES
Opinions & Ratings: ZagatsExpertise: WikipediaSoftware Code: Firefox & LinuxCreative Expression: You Tube, FlickrSocial Connections: Facebook, MySpaceSpecialized Connections: Massify (Film)Design & Development: Threadless, RyzCapital Resource: SkypeGoods: eBay
The Contribution RevolutionLetting Volunteers Build Your Business
Wednesday, April 21, 2010
BENEFITS
Cost Advantage: Free Raw Materials
Scalability: Wikipedia 10X More ArticleseBay- 120 M ItemsCraig’s List - 30 M New Classifieds/mo
Competitive Advantage: Network EffectThe More People Contribute the More
Useful it Becomes.
The Contribution RevolutionLetting Volunteers Build Your Business
Wednesday, April 21, 2010
The Customer is the CompanyProduct innovations come from the people who use the product
28
Companies Born Into Change - “Crowdsourcing”
“Crowdsourcing“…a focus group on a grand scale
Wednesday, April 21, 2010
The Customer is the CompanyProduct innovations come from the people who use the product
29
Companies Born Into Change - “Crowdsourcing”
THE HUMAN NETWORK SHOEBY CARLOS DOMINGUEZ
Winner gets $1,000 plus $1 for every pair sold
Hopes for $40M in revenueby 2012
“Crowdsourcing“…a focus group on a grand scale
Wednesday, April 21, 2010
How Do You Leverage the Contribution Revolution?How Do You Get the World to Contribute to Your Business?
Life Lessons
Wednesday, April 21, 2010
Trend Information Overload
Wednesday, April 21, 2010
Embrace ChangeExperimentLearnLeverage
Roadmap TodayOur Changing WorldNew Rules Strategic Trends
Game Changing Technology
CREATE A PLAN
Things to Know and Monitor
Wednesday, April 21, 2010
How Many Block Facebook
On Corporate Intranet?
Wednesday, April 21, 2010
How Many Block Facebook
On Corporate Intranet?
Wednesday, April 21, 2010
Who Owns Social Media In Your
Company?
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Twitter like technology will be how we predominantly receive news in the future.
36
Prediction
Wednesday, April 21, 2010
37
home profile find people settings help sign out
Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 |7:00 PM Press conference; WHO pandemic ale... about 14 hours ago
28following
2143followers
30updates
carlosdominguez
What are you doing?
Stock Twitsn. an investment idea and information service.
140
update
Wednesday, April 21, 2010
38
home profile find people settings help sign out
carlosdominguez
Follow
Name: carlosdominguezLocation: New YorkWeb: http://www.cisco.comBio SVP @ Cisco - Office of CEO and Chairman, Love to track how tech is used in innovative ways.
20following
2132followers
Great News...Obama promises major investment in sciencehttp://usat.me/?2488942411 minutes ago from TwitterFon
Pope Benedict XVI names 5 new saints sorry...i’m not one of them http://usat.me/?3487946214 minutes ago from TwitterFon
Technology is deconstructing this industry...Newspaper circulation decline picks up speedhttp://usat.me/?348872582 hours ago from TwitterFon
Apple and Verizon consider iphone deal, http://usat.me/?34883118about 2 hours ago from TwitterFon
73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea...about 3 hours ago from TwitterFon
Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?348222267:12PM Apr 21st from TwitterFon
Wednesday, April 21, 2010
39Wednesday, April 21, 2010
home profile find people settings help sign out
Chambers RSA Search Advanced Search
40Wednesday, April 21, 2010
home profile find people settings help sign out
Chambers RSA Search Advanced Search
41Wednesday, April 21, 2010
home profile find people settings help sign out
“Swine Flu” OR Flu Search Advanced Search
42Wednesday, April 21, 2010
Pope to Priests: Go Forth and Blog
Pope Benedict XVI urges priests to integrate social networks into church
A strong proponent of social media, the Pope has a web site, YouTube channel ...and 6 months ago, started using Facebook and iPhone apps to spread the gospel.
Wednesday, April 21, 2010
Establish Guidelines
To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction.
Wednesday, April 21, 2010
PR
Customer Service
HR
Finance
Corporate
Product Development
Sales
IR
Who Owns Social Media?
Wednesday, April 21, 2010
2010: The Year of the Tablet PC
Wednesday, April 21, 2010
Wednesday, April 21, 2010
Profound Effect On How We Use Computers
Change How We Interact With Information
Alert:Prediction
Create A New Genre Of Business Models
Wednesday, April 21, 2010
1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20152000
Source: Cisco VNI
2014
By 201490% of all consumer internet traffic and HALF of all mobile traffic will be
VIDEO
Wednesday, April 21, 2010
Defining Video
Any Content, Anytime, Anywhere On Any Device
HDTV Mobile PC Tablet
PERSONAL
Video Applications
Non-Realtime
User Generated
Wednesday, April 21, 2010
Wednesday, April 21, 2010
Personal Video
‣ Portal for Talent & Ideas
‣ Vast Amount of Content
‣ Educational Portal
‣ Languages
‣ Dance
‣ Math
‣ Entertainment
Wednesday, April 21, 2010
Khan AcademyOnline Video Education for Everyone
Founder Salman Khan (former Investment Banker)Started out by helping his niece with math
900+ videos on YouTube covering basic arithmetic to chemistry
All courses are freeAccessed on demand at a student’s own pace
Wednesday, April 21, 2010
The Search for GollumUnofficial Prequel to Lord of the Rings
✦ 40 minute independent film
✦ Non commercial production by volunteer film maker and Tolkien fans
✦ Produced solely for viewing over the web
✦ 3 M+ Viewers
✦ Inexpensive
Wednesday, April 21, 2010
‣ Teenager from Nebraska playsfictional Fred Figglehornin a weekly YouTube series
‣ The “Fred” channel launches in 2005
‣ First YouTube channel to hit 1 million subscribers
‣ Some of his video’s have 7M+ views
American Idol 9th season premiere 30 million viewers
Lost 6th season premiere12 million viewers
The Top 3 Most Watched Web SeriesJanuary 2010
Rank Title True Reach View Count Sample
1 Fred 2,471,955
2 Happy Tree Friends 17,697,316
3 Deca TV 13,151,356
Wednesday, April 21, 2010
Wednesday, April 21, 2010
Personal Video (User Generated)
Wednesday, April 21, 2010
Defining Video
Any Content, Anytime, Anywhere On Any Device
HDTV Mobile PC Tablet
PERSONAL BRANDED
Video Applications
Non-Realtime
COMMUNICATIONS
RealtimeWednesday, April 21, 2010
“This is a dream come true.” - BusinessWeek
Work: Cisco TelePresence Transforming the Way Business Gets Done
“The Best of 2006”
“You forget there’s any technology going on between you and the people you’re meeting with.” - Gartner
Wednesday, April 21, 2010
60
December Company Meeting:
Entirely Virtual 6 locations:
‣Canada, Israel, United Kingdom, North Carolina, Texas and live in San Jose, CA
‣11,000+ watching
Virtual Company MeetingsWednesday, April 21, 2010
Wednesday, April 21, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Virtual Presenter
62Wednesday, April 21, 2010
Cisco TelePreseneLaunched in October 2006
712 units deployed
150 cities
5,000 weekly meetings
350,000+ Meetings to date
Used 67% or 6-7 hours of a 10-hour day
Saved $260M in travel costs
Run it all with 8 people
550 customers worldwideWednesday, April 21, 2010
*Business Video Study, Cisco Systems, November 2008
Who’s Using Business Video
‣ Video has doubled from two years ago‣ Education sector has the highest current percentage of video traffic‣ Video is expected to double gain one year from now‣Manufacturing expects the sharpest increase over the next two years
0
7.5
15.0
22.5
30.0
Finance ManufacturingRetail Education Other
Two Years AgoLast Year
CurrentExpected in One YearExpected in Two Years
Wednesday, April 21, 2010
COMMUNICATIONS
Video Applications
CONSUMER
Wednesday, April 21, 2010
COMMUNICATIONS
Video Applications
CONSUMER
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
In 5 years our primary mode of communications will be via video.
Business Travel will be 50 - 75% Less
User Generated Video Will be Common in Business
Video will enable more collaboration and innovation.
67
My PredictionWednesday, April 21, 2010
68
Augmented RealityMaking products come alive
Fashionista - virtual dressing room via your laptop
Wednesday, April 21, 2010
Embrace ChangeExperimentLearnLeverage
Roadmap TodayOur Changing WorldNew Rules Strategic Trends
Game Changing Technology
CREATE A PLAN
Things to Know and Monitor
Wednesday, April 21, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 70
Are You a Nowist?
‣ Embracing Change
‣ Search For New Technology
‣ Experiment
‣ Learn
‣ Leverage
Wednesday, April 21, 2010
Carlos Dominguezcarlosdominguez.cisco.com
carlosd@cisco.com
http://twitter.com/carlosdominguez
Facebook: carlosdominguez
Wednesday, April 21, 2010
© 2006 Cisco Systems, Inc. All rights reserved.Wednesday, April 21, 2010
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