Lena West Keynote - Money the final frontier

MONEY…THE FINAL FRONTIER

You Have Money “Stuff”

“Stuff” Like…“I don’t want to sell out.”“I don’t want to lose sight of my cause.”“No one will pay for this.”“I just want to serve.”“Money complicates things.”“I don’t deserve money.”“I can’t afford to invest in my business.”

More “Stuff” Like…

Some of you had to borrow money to come here.

Some of you will still be paying for this trip six months from now.

Some of you bought your own food because you can’t afford to eat out.

You Are It

How Many of You…

Wouldn’t It Be a Shame If…

Key DistinctionYou are on this Earth to help and serve.

You are in business to make money.

The Good News…

You don’t have to focus on money.

Expand Your

Influence

My DefinitionGetting people to do what you ask them to do…when you ask them to do it.

Before I Tell You How to Expand

Your Influence…

Global Population

2000 – ~6 billion

2010 – ~7 billion

2020 – ~7.8 billion

The Numbers

% Online

2000 – 6%2010 – 23%2020 – 66%

Between 2010 and 2020 there will be THREE BILLION new people online – most from developing countries.

In Case You Missed It…

3 BILLION new employers3 BILLION new employees3 BILLION new partners3 BILLION new vendors3 BILLION new clients3 BILLION new MINDS

The $3Billion Opportunity

Example: Our Nano Program

$5/mo. x 3 billion people = $15 billion

½ ? ¼ ?

So, What?

In what year do you think these things happened?

Series finale of ‘Friends’ airs on NBCRonald Reagan diedTsunami hits Southeast Asia

Let’s Play a Game!

A mere 8 years ago.

2020 is only 8 years away.

We’re already In 2012, two years ahead of the 2010 numbers.

2004

That gives us 8 years to reach roughly 3 billion new people – many of whom live halfway across the world.

What TWO things do you think you’re going to need to reach them?

T-Minus 8 Years…

Influence+

Social Media

The Influence Expansion System

#1: Your Mind

#2: Your Brand Cornerstone

#3: Your Tools

#4: Your Content

#5: Your Time

#6: Your Influencers

#7: Your Metrics

#8: Your Next Level

Questions?

Q&A

@LenaWest

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