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Leiki Functionalities – Part 1Contextual Recommendations
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Challenges of a content owner
How to: get more traffic? increase CPM? keep users?
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Solution: Linking similar content
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Linking catalogs to contentRelevant recommendations increase traffic between publisher’s sitesfrom high traffic & low CPM sites to high CPM & low traffic sites
➔ Traffic to shops and classifieds comes from the publisher’s own media sites
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
How does it work?
Proprietary language independent 100k+ category standards-based ontology
Highly detailed semantic profile that can be used to identify related content
Original content item (Leiki considers anything that has a text description as content, e.g., articles, product catalogues, adverts, blogs, image metadata, etc.)
Keith Richards designs forLouis Vuitton
Keith Richards, the newest celebrity in the Louis Vuittoncampaign, hesitated before making his virgin leap into the pitch business."I told them, 'I'll only do it if you make me a guitar case with the logo on it,' " the Rolling Stones guitarist says. "They've done it. I'm very proud of it. I'll probably never travel with it, because it's just too beautiful.“
The Annie Leibovitz photo depicts Richards strumming his guitar flanked by the custom-made Vuitton case and a lamp draped in a skull-print scarf. The caption reads: "Some journeys cannot be put into words. New York 3 a.m. Blues in C.“
1 2 3Content analysis and keyword identification
Keywords to concepts mapping& associated additional keyword identification
Semantic content profile generation, including weighing
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Direct increase in traffic and revenuesTypical CTR is 3-6% for a single recommendation widget.
Indirect increase in trafficUsers discover new services and sections with personally relevant content.
Improved customer loyaltyAutomatic content discovery leads to a more pleasant experience with personal recommendations improving over time.
Increase in external trafficEasily create topic specific pages that increase search engine visibility.
Understand your users much betterThe user profile database can be integrated with the publishers CRM system for personal interest analysis and marketing.
Plug and Play setup with services up and running within a number of days
Benefits of Leiki’s content recommendation
Contextual recommendations from several Leiki widgets on a news article in a leading news
site in the Nordics; Hs.fi
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Leiki’s context based product recommendations on leading UK media: The Independent, Trinity Mirror and Financial Times
Leiki serves 3 billion recommendations each month!
Customer case examples
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Winner of 'Most Innovative Technology'
2008 Media Innovation
of the Year Award
Customers Awards
Customers & Awards
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Contact us
Leiki HelsinkiDr. Petrus Pennanen, CEO+358 40 5020355petrus.pennanen@leiki.com
Leiki LondonMark Bembridge, Leiki UK MD+44 7789 996927 mark.bembridge@leiki.com
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