View
332
Download
0
Category
Tags:
Preview:
DESCRIPTION
Learn tactics to acquire links legitimately and tactically with this presentation by Kaila Strong from Vertical Measures. This slidedeck was presented at SMX Advanced in Seattle on Wednesday June 12th.
Citation preview
www.verticalmeasures.com
Presented by Kaila Strong| kailas@verticalmeasures.com | @cliquekaila
LEGIT LINK ACQUISITION
www.verticalmeasures.com @cliquekaila
LINK BUILDING HASN’T CHANGED,
THE RULES ARE STILL THE SAME.
www.verticalmeasures.com @cliquekaila
QUALITYRELEVANCYAUTHORITY
SUSTAINABILITY
www.verticalmeasures.com
24 LINK BUILDING LESSONS
8 Link Building Examples
8 Useful Tools
8 Things You Can Do Today
@cliquekaila
www.verticalmeasures.com
Lists
Broken Links
Niche Directory
Competitors
.EDU
Employee Sites
LINK BUILDING EXAMPLES
@cliquekaila
www.verticalmeasures.com @cliquekaila
“ASK YOURSELFWOULD YOU WANT THIS LINK IF THERE WERE NO GOOGLE?”
-ERIC WARD
www.verticalmeasures.com
LINK BUILDING EXAMPLES
TacticAdvanced Search Query &
Synonym
“continuing education”
“doctors” “list” “bioethics”
DA 54 PR 5Live in 1 Hour
@cliquekaila
#1 Listshttp://www.cmelist.com/otherlinks.htm
www.verticalmeasures.com
LINK BUILDING EXAMPLES
TacticAdvanced Search Query &
Association
“fire education” “training”
“association” inurl:resource
inurl:.org
DA 92 PR 7Live in 1 Week@cliquekaila
#2 Associationshttp://www.nfpa.org
www.verticalmeasures.com
LINK BUILDING EXAMPLES
TacticPositive Brand Mention w/o Link
Use of social media
DA 84 PR 7Live in 2 1/2 Weeks
@cliquekaila
#3 Brand Mentionhttp://www.chicagobusiness.com
www.verticalmeasures.com
LINK BUILDING EXAMPLES
TacticLinks to 404 Pages & Link
Checker
27 Broken Links
DA 75 PR 7Live in 1 Week
@cliquekaila
#4 Broken Linkshttp://people.uncw.edu/albertm
www.verticalmeasures.com
LINK BUILDING EXAMPLES
TacticCompetitor Backlinks
Macro Spreadsheet
DA 66 PR 6Live in 2 Months
@cliquekaila
#5 Competitor Backlinkshttp://www.oakville.ca
www.verticalmeasures.com
LINK BUILDING EXAMPLES
TacticEDU Resource Page with
Advanced Search Query
inurl:edu “medical” “helpline”
“suicide” “resources”
DA 88 PR 7Live in 3 Weeks
@cliquekaila
#6 Resource Pagehttp://www.csun.edu/helpline/online_help/
www.verticalmeasures.com
LINK BUILDING EXAMPLES
TacticNiche Directory with Advanced
Search Query
inurl:gov “health professionals”
“directory of”
DA 100 PR 8Live in 3 Months
@cliquekaila
#7 Niche Directoryhttp://www.nlm.nih.gov/medlineplus/directories.html
www.verticalmeasures.com
LINK BUILDING EXAMPLES
TacticLink from Employee Bio
PA 34 PR 4Live in 4 Days
@cliquekaila
#8 Employee Linkhttp://www.cappchicago.org/
www.verticalmeasures.com
USEFUL TOOLS
• Find Broken Links
• Inform Webmaster
• Provide additional suggestions
@cliquekaila
#1 Broken Link Checker
#2 Ubersuggest.org
• Find Similar Keywords
• Wide Array of Keyword
Suggestions
• Get Inspiration
www.verticalmeasures.com
USEFUL TOOLS
• Find Brand Mentions
• Competitor Mentions
• Keyword Mentions
@cliquekaila
#3 Fresh Web Explorer
#4 Bulk URL Opener
• Open Multiple Websites at a
Time
• Improve Productivity
• Great for Competitive Analysis
www.verticalmeasures.com
USEFUL TOOLS
• Generate Advanced Search
Queries
• Find Guest Blogging
Opportunities
• Uncover Niche Sites
@cliquekaila
#5 Guest Post Labs Query Generator
#6 Google Alerts
• Find Interesting Content
• Reuse Advanced Search
Queries
• Increase Productivity
www.verticalmeasures.com
USEFUL TOOLS
• Find E-mail Addresses Quickly
• Generates Possible E-mails
• Cut & Paste for Efficiency
@cliquekaila
#7 linksy.me/find-email
#8 Scraper Google Chrome Extension
• Data Mining Tool
• Scrape Lists to Find Similar
• Scrape SERPs to Find Similar
www.verticalmeasures.com
8 THINGS YOU CAN DO TODAY
• Uncover sites quickly
• Narrow down results
• Work efficiently
@cliquekaila
#1 Become an Advanced Search Command Pro
#2 Create Content Your Competitors Want to Link To
• Get “Priceless” links
• Interviews, ‘history of’,
industry news, industry
secrets, etc…
www.verticalmeasures.com
8 THINGS YOU CAN DO TODAY
• Find your images others are using without links
• If you have the bandwidth, allow others to
embed/hotlink your images
@cliquekaila
#3 Don’t Forget About Images
#4 Use Social Media
• Try contacting via social media
• Follow and Like your link contacts
• Get in front of webmasters before outreach for
familiarity
www.verticalmeasures.com
8 THINGS YOU CAN DO TODAY
• Switch up outreach approach
• Test new strategies
• Set goals to improve rate of
response
@cliquekaila
#5 Test E-mail Outreach & Make Improvements
#6 Look for Old Content to Update on Third Party Sites
• Data Mining Tool
• Scrape Lists to Find Similar
• Scrape SERPs to Find Similar
www.verticalmeasures.com
8 THINGS YOU CAN DO TODAY
• Find sites with malware
• Inform webmaster
• Offer your free services in
exchange
@cliquekaila
#7 Find Sites with Malware Using Scrapebox or Search Queries “Buy Cheap Viagra”
#8 Ask for Another Link
• Become a regular contributor
• Write an article or blog post for a site already linking to
you
www.verticalmeasures.com @cliquekaila
LINK SMARTER, NOT HARDER.
Recommended