Learning resource metadata for schema.org

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Learning resource metadata for schema.org

Learning resource metadata for schema.orgPhil BarkerJISC CETISphil.barker@hw.ac.ukHeriot-Watt University @philbarkerDan Brickley, Greg Grossmeier,Schema.orgCreative Commons

Outline

• schema.org: who, what, why• schema.org and learning resources• LRMI: who what why• Questions and answers / discussion

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

…joint effort … supported by major search engines…

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

…easier for people to find relevant information…

Will schema.org increase page rank?

Probably not, but there is more to making information easier to find than that

http://blogs.cetis.ac.uk/philb/2012/05/25/will-using-schemaorg-metadata-improve-my-google-rank/

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

… on-page markup …

Web page about me

1. <div>2. <h1>Phil Barker </h1>3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology

Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute

for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of

Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt

University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a

href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a

href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>

14. </p> 15. <p>My main interests are supporting the use of

learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>

…

Information about me… on-page markup …

1. <div>2. <h1>Phil Barker </h1>3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology

Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute

for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of

Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt

University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a

href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a

href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>

14. </p> 15. <p>My main interests are supporting the use of

learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>

…

1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1>Phil Barker </h1>3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology

Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute

for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of

Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt

University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a

href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a

href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>

14. </p> 15. <p>My main interests are supporting the use of

learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>

…

my name photo of me… on-page markup …

1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1>Phil Barker </h1>3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology

Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute

for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of

Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt

University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a

href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a

href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>

14. </p> 15. <p>My main interests are supporting the use of

learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>

…

1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1 itemprop=“name”>Phil Barker</h1>3. <img itemprop="image" src="philb.jpg" alt="mug shot of

me”/> 4. <p> <strong>Learning Technology

Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute

for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of

Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt

University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a

href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a

href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>

14. </p> 15. <p>My main interests are supporting the use of

learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>

…

about my employer… on-page markup …

my employer’s address… on-page markup …

1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1 itemprop=“name”>Phil Barker</h1>3. <img itemprop="image" src="philb.jpg" alt="mug shot of

me”/> 4. <p> <strong>Learning Technology

Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute

for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of

Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt

University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a

href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a

href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>

14. </p> 15. <p>My main interests are supporting the use of

learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>

…

1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1 itemprop=“name”>Phil Barker</h1>3. <img itemprop="image" src="philb.jpg" alt="mug shot of

me”/> 4. <p> <strong>Learning Technology

Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute

for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of

Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br /> 8. <span itemprop=“affiliation” itemscope

itemtype=“http://schema.org/CollegeOrUniversity”> 9. <a href="http://www.hw.ac.uk/">Heriot-Watt

University</a>,<br /> 10. Edinburgh, EH14 4AS<br/> 11.</span> 12. <strong>Tel.</strong> 0131 451 3278<br /> 13. <strong>Fax.</strong> 0131 451 3327<br /> 14. <strong>Email</strong> <a

href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />15. <strong>Homepage</strong> <a

href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>

16. </p> 17. <p>My main interests are supporting the use of

learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>

…

1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1 itemprop=“name”>Phil Barker</h1>3. <img itemprop="image" src="philb.jpg" alt="mug shot of

me”/> 4. <p> <strong>Learning Technology

Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute

for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of

Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br /> 8. <span itemprop=“affiliation” itemscope

itemtype=“http://schema.org/CollegeOrUniversity”>9. <a itemprop=“url” href="http://www.hw.ac.uk/">10. <span itemprop=“name”>Heriot-Watt

University</span></a>,<br /> 11. Edinburgh, EH14 4AS<br/> 12.</span>13. <strong>Tel.</strong> 0131 451 3278<br /> 14. <strong>Fax.</strong> 0131 451 3327<br /> 15. <strong>Email</strong> <a

href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />16. <strong>Homepage</strong> <a

href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>

17. </p> 18. <p>My main interests are supporting the use of

learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>

…

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

Rich Snippets Testing Toolhttp://www.google.com/webmasters/tools/richsnippets

Item Type: http://schema.org/personimage = http://www.icbl.hw.ac.uk/~philb/philb.jpg name = Phil Barker jobtitle = Learning Technology Adviser affiliation = Item( 1 )

Item 1 Type: http://schema.org/collegeoruniversityurl

text = Heriot-Watt University href = http://www.hw.ac.uk/

name = Heriot-Watt University

… search engines understand the information …

<meta name=“keywords”...>

<meta name=“DC.title” content=“...”>

<link rel=“DCTERMS.subject” href=“....”>

…joint effort … supported by major search engines…

The difference is trust

<meta name=“keywords”...>

<meta name=“DC.title” content=“...”>

<link rel=“DCTERMS.subject” href=“....”>

Google doesn’t trust invisible metadata

…joint effort … supported by major search engines…

RDFa (and more)

Our approach is "Microdata and more". As implementations and services begin to consume RDFa 1.1, publishers with an interest in mixing schema.org with additional vocabularies, or who are using tools like Drupal 7, may find RDFa well worth exploring.

http://blog.schema.org/2012/06/semtech-rdfa-microdata-and-more.html

…joint effort … supported by major search engines…

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

easier for webmasters

• All info in one place: http://schema.org

• Forgiving of simplification, e.g.<span itemprop=“author”>Phil Barker</span>

• No philosophy, e.g. “httpRange-14”<a itemprop=url href=“http://people.pjjk.net/phil”>

Useful support links

• http://schema.org/• Official schema blog: http://blog.schema.org/• Development discussion: Public-vocabs@w3.org

http://lists.w3.org/Archives/Public/public-vocabs/ • Google testing tool:

http://www.google.com/webmasters/tools/richsnippets• Google schema.org faq:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1211158

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema.org FAQ http://schema.org/docs/faq.html

(some) schema.org types

A shared markup vocabulary

(some) schema.org types

A shared markup vocabulary

(some) schema.org types

A shared markup vocabulary

(some) schema.org types

A shared markup vocabulary

(some) schema.org item properties

Thingdescription,image,name,url

A shared markup vocabulary

(some) schema.org item properties

Creative Workabout,author, copyrightHolder,dateCreated, publisher,sourceOrganizationand many more....

plusdescription, image, name, url

from Thing

A shared markup vocabulary

Principles of physicsPublished: 1994Author: Hans C. OhanianISBN:0-393-96575-9Subjects covered: physics, Academic level: First year undergraduateResource type: Text bookFormat: Hardback, no dustwrapperPrice: £40

Item Type: http://schema.org/book name = Principles of physics author = Item( 1 ) isbn = 0-393-96575-9 about = Item( 2 ) genre = Text book bookformat = http://schema.org/Hardback offers = Item( 3 )

Item 1 Type: http://schema.org/person url text = Hans C. Ohanian href = http://www.librarything.com/author/ohanianhansc name = Hans C. Ohanian

Item 2 Type: http://schema.org/intangible url = http://example.com/physics name = physics

Item 3 Type: http://schema.org/offer price = £40 pricecurrency = GBP

Licence and attribution

This work is licensed under the Creative Commons Attribution 3.0 Unported licence.

To view a copy of this licence, visit http://creativecommons.org/licenses/by/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.

By Phil Barker <phil.barker@hw.ac.uk>, JISC CETIS <http://jisc.cetis.ac.uk>

Technical Working Group Sheryl Abshire, Calcasieu Parish Public School System Phil Barker, JISC CETIS Kurt Bollacker, Applied Minds Brian Carver, UC Berkeley School of Information Cable Green, Creative Commons Greg Grossmeier, Creative Commons Charlie Jiang, Microsoft Michael Johnson, Full Potential Associates Mike Linksvayer, Creative Commons Joshua Marks, Curriki Brandt Redd, Gates Foundation Colin Smythe, IMS Global Stuart Sutton, Dublin Core Metadata Initiative Randy Wilhelm, netTrekker Lee Wilson, PCI Educational Publishing

Metadata Standard Development

Standards by Randal Monrow licensed under a Creative Commons Attribution NonCommercial 2.5 license.

Homework.

Discussion

Mutt 1.5.21--[0/486 msgs, 1 postp, 16 inc, 11M]--(=CC/LRMI)

Mutt 1.5.21--[0/486 msgs, 1 postp, 16 inc, 11M]--(=CC/LRMI)

Drafting

http://wiki.creativecommons.org/LRMIhttp://wiki.creativecommons.org/LRMI/Properties

Talking

greg@x200s:~/Ubuntu One/CC/LRMI/Conference Call Recordings$ ls -alhtotal 99Mdrwxr-xr-x 2 greg greg 4.0K May 3 21:07 .drwxr-xr-x 25 greg greg 4.0K May 23 17:01 ..

-rw-r--r-- 1 greg greg 21M Feb 24 22:48 LRMI-20110817.mp3-rw-r--r-- 1 greg greg 12M Feb 24 22:47 LRMI-20110831.mp3-rw-r--r-- 1 greg greg 42M Feb 24 22:49 LRMI-20111019.mp3-rw-r--r-- 1 greg greg 26M May 3 21:07 LRMI-20120503.mp3

Produce anything?

1.0

But wait!

8 included6 actively discussing/reviewing10 preliminary

Unification.

Thing ↳ Intangible ↳ Audience ↳ EducationalAudience

educationalRole

????

Example?