Lean UX is Haaaard

LEAN UX IS HAAAARD

Friday, May 3, 13

LEAN UX SURVEY

Friday, May 3, 13

LEAN UX SURVEY

‣ Smaller companies: Discovery & Engineering

Friday, May 3, 13

LEAN UX SURVEY

‣ Smaller companies: Discovery & Engineering

‣ Larger companies: Geography & Culture

Friday, May 3, 13

LEAN UX SURVEY

‣ Smaller companies: Discovery & Engineering

‣ Larger companies: Geography & Culture

‣ Difficulty: 7.7

Friday, May 3, 13

LEAN UX SURVEY

‣ Smaller companies: Discovery & Engineering

‣ Larger companies: Geography & Culture

‣ Difficulty: 7.7

‣ After 2 months: 6.6

Friday, May 3, 13

LEAN UX SURVEY

‣ Smaller companies: Discovery & Engineering

‣ Larger companies: Geography & Culture

‣ Difficulty: 7.7

‣ After 2 months: 6.6

‣ 11% decrease

Friday, May 3, 13

CULTURE IS A UX PROBLEM

Friday, May 3, 13

CULTURE IS A UX PROBLEM

‣ UXers have unique strengths

‣ “Everything is UX” -@mntgmry

‣ Apply your complex problem solving intelligence to company culture

Friday, May 3, 13

CHIN UP THROUGH THE CRAP

Friday, May 3, 13

CRAP

CHIN UP THROUGH THE CRAP

Friday, May 3, 13

CRAP

riticism

CHIN UP THROUGH THE CRAP

Friday, May 3, 13

CRAP

riticismejection

CHIN UP THROUGH THE CRAP

Friday, May 3, 13

CRAP

riticismejectionssholes

CHIN UP THROUGH THE CRAP

Friday, May 3, 13

CRAP

riticismejectionssholesressure

CHIN UP THROUGH THE CRAP

Friday, May 3, 13

Friday, May 3, 13

Give a shit about the people who have to use what you design.

Friday, May 3, 13

Lean UX gives us ammunition to institutionalize empathy

Friday, May 3, 13

Lean UX gives us ammunition to institutionalize empathy

Turns “give a shit” into a company-wide objective.

Friday, May 3, 13

LEAN UX - JEFF GOTHELF

Friday, May 3, 13

LEAN UX PRINCIPLESDealing With the Team

Friday, May 3, 13

1. Cross-Functional Teams2. Small, Dedicated, Co-located

Friday, May 3, 13

1. Cross-Functional Teams2. Small, Dedicated, Co-located

Friday, May 3, 13

1. Cross-Functional Teams2. Small, Dedicated, Co-located

‣ Tough in practice

‣ Group desks, daily check-ins.

‣ You’re a team. Act like it.

Friday, May 3, 13

3. Build Shared Understanding4. Externalize Your Work

Friday, May 3, 13

3. Build Shared Understanding4. Externalize Your Work

Friday, May 3, 13

3. Build Shared Understanding4. Externalize Your Work

‣ Meeting-phobia

‣ Don’t let the bastards get you down

‣ Timebox & assign timekeeper

Friday, May 3, 13

5. Removing Waste6. Get out of the deliverables biz

‣ Waste is in the eye of the beholder

‣ Appropriate amount of deliverables

‣ Appropriate level of fidelity

Friday, May 3, 13

7. Making Over Analysis8. Learning Over Growth

‣ “If I just had 3 months, I could build it right and it would be perfect.”

‣ “I don’t want to build throwaway code / wireframes / mockups.”

‣ It’s easier to edit than to author

Friday, May 3, 13

7. Making Over Analysis8. Learning Over Growth

‣ “If I just had 3 months, I could build it right and it would be perfect.”

‣ “I don’t want to build throwaway code / wireframes / mockups.”

‣ It’s easier to edit than to author

Friday, May 3, 13

9. Small Batch Size

‣ Helps with those who have a hard time with MVPs

‣ Build a “bridge” to solve immediate problems

Friday, May 3, 13

9. Small Batch Size

‣ Helps with those who have a hard time with MVPs

‣ Build a “bridge” to solve immediate problems

Friday, May 3, 13

LEAN UX PRINCIPLESDealing with Management, Investors, and Stakeholders

Friday, May 3, 13

10. Problem-Focused Teams11. Outcomes, Not Outputs

Friday, May 3, 13

10. Problem-Focused Teams11. Outcomes, Not Outputs

Friday, May 3, 13

10. Problem-Focused Teams11. Outcomes, Not Outputs

‣ What looks like stubbornness might be lack of direction

‣ Answer WHY, WHAT, WHEN

Friday, May 3, 13

12. Permission to Fail

Friday, May 3, 13

12. Permission to Fail

Friday, May 3, 13

12. Permission to Fail

‣ Experimentation ▶ creativity ▶ innovative solutions

‣ Fail covertly, link success to experimentation.

‣ Don’t always ask permission

Friday, May 3, 13

13. Say No to Rockstars & Gurus

‣ High performers good, big egos bad

‣ Short term = Good

‣ Long term = Bad

Friday, May 3, 13

LEAN UX PRINCIPLESDealing With Customer Feedback

Friday, May 3, 13

14. Continuous Discovery15. GOOB / User-Centric Discovery

‣ Test early, test often

‣ Be suspicious of assumptions

‣ Stalk customers! (analytics, live chat)

Friday, May 3, 13

1. Cross-Functional Teams

2. Dedicated, Co-located

3. Shared Understanding

4. Externalize Your Work

5. Removing Waste

6. Appropriate Deliverables

7. Making Over Analysis

15. User-Centric Discovery

14. Continuous Discovery

13. No to Rockstars

12. Permission to Fail

11. Outcomes, not Outputs

10. Problem-Focused Teams

9. Small Batch Size

15 LEAN UX PRINCIPLES

8. Learning Over Growth

Friday, May 3, 13

THANKS!@zachalbert

(with GIF support by @gesa)

Friday, May 3, 13